Force24 review
Marketing automation for complex lead journeys across email, SMS and web.
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Force24 is a cloud marketing automation platform for marketing teams managing high-consideration, high-value buying journeys. It combines email campaign creation, personalised email design, SMS and email journey actions, segmentation, forms, landing pages, website visitor identification, lead scoring, CRM synchronisation and reporting. The vendor positions it for small, mid-market and enterprise organisations, with examples across automotive, travel and leisure, home improvement, recruitment and financial services. Its web and API platforms support lead capture and marketing operations, while implementation, strategic guidance, training and ongoing support are also available.
The feature depth is centred on connecting capture, qualification and engagement in one workflow. Teams can publish forms, landing pages and microsites, organise audiences, identify website visitors and apply lead scoring before sending contacts through multi-step journeys. Data validation and deliverability monitoring add operational controls, while reporting dashboards provide campaign performance monitoring. AI-assisted content, image and layout creation is included for teams that want help producing campaign assets. This breadth suits organisations with several stages in their buying process; businesses seeking only basic email sending may find the platform broader than necessary.
Force24's current pricing approach is contact sales, with tailored quotes rather than published fixed plans. The platform supports CRM data synchronisation and lists Salesforce, Workbooks and Pipedrive among its integrations. The vendor also lists email, phone, chat and documentation support, alongside ISO 27001 and GDPR compliance. Choose Force24 when lead capture, scoring, journey automation and website activity need to work together across a longer sales cycle. Consider an alternative if transparent self-serve pricing or a wider named integration catalogue is a primary requirement.
Force24 pros and cons
- Where it wins
- Combines email and SMS in multi-step customer journeys
- Includes forms, landing pages, visitor identification and lead scoring
- Supports ISO 27001 and GDPR, with email, phone, chat and docs support
- Where it doesn't
- Current pricing requires a tailored quote rather than fixed public plans
- Named CRM integrations are limited to Salesforce, Workbooks and Pipedrive
- Its broad feature set may exceed the needs of simple email campaigns
Force24 fact sheet, pricing and score →
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