Firstup review
A campaign-focused intranet for targeted employee communications across web, email, mobile, and desktop.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Firstup is an enterprise workforce communications platform for organizations with desk-based and frontline employees. It combines an employee intranet with personalized digital front doors, landing pages, employee and coworker search, campaign creation, email delivery, digital signage, and native iOS and Android apps. Teams can use it to centralize communications, connect employees with business applications, publish documents, and reach audiences across web, email, mobile, and desktop.
Its strongest distinction is audience targeting and campaign orchestration. Segmentation can use employee attributes and behavioral data, while the journey builder supports automated triggers and decision paths. Drag-and-drop content creation, engagement insights, dashboards, and data export give communications teams tools to create, measure, and refine campaigns. AI features cover content creation, search, and insights. The Essential, Professional, and Premier plans are available through a contact-sales model, so organizations evaluating Firstup will need to discuss plan fit and pricing with the vendor.
Firstup also fits organizations that need mobile access and identity controls alongside communications. Native iOS and Android employee apps extend the intranet beyond the browser, and SAML-based single sign-on supports centralized access. Integrations include Microsoft, Workday, and ServiceNow, providing connections to business systems commonly used for work and employee operations. Choose Firstup when personalized, multichannel campaigns and employee journeys are central requirements. Organizations seeking a simpler intranet focused mainly on pages, news, or directory functions may find its broader communications scope less aligned with their needs.
Firstup pros and cons
- Where it wins
- Personalized intranet fronts, landing pages, and employee search
- Audience segmentation using employee attributes and behavioral data
- Native mobile apps with journeys, analytics, SSO, and AI features
- Where it doesn't
- Plan pricing requires a sales conversation
- Published integrations focus on Microsoft, Workday, and ServiceNow
- Its broad communications scope may exceed basic intranet needs
Firstup fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update