Firehose review
Configurable web matching with live feeds and an API stream, but a narrow monitoring scope.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Firehose monitors crawled web pages for matches to user-defined rules, then presents results in a live dashboard or API stream. It is aimed at developers and teams tracking brand mentions, news, competitors, or changes to selected pages. Rules can filter by keywords, sites, language, topic, page type, source trust, and recency, making it a fit when control over web matching matters more than broad social listening.
For ongoing monitoring, Firehose combines live matches with scheduled checks of specified URLs, change diffs, and Smart Digest reports about tracked topics. The API stream uses Server-Sent Events, and an AI assistant can help with setup and management via a shared key. The product is cloud-based and also has a web interface. These capabilities suit developer-led workflows that need a feed of web matches or page changes; buyers seeking sentiment analysis or social monitoring should look elsewhere.
The Free plan includes 1 monitor, unlimited rules per monitor, 200 matches per month, 5 watched pages, and 1,000 checks per month. Starter costs $39 monthly for 5 monitors, 2,000 matches, 50 watched pages, and 25,000 checks; Advanced is $89 monthly for 25 monitors, 10,000 matches, 250 watched pages, and 75,000 checks. Business costs $299 monthly for 100 monitors, 40,000 matches, 1,000 watched pages, and 200,000 checks. Each paid plan retains unlimited rules per monitor. An API-only prepaid tier costs $5 per 1,000 matches and includes unlimited taps and a real-time stream. Choose Firehose for configurable web monitoring with API access; consider alternatives for verified social or sentiment coverage.
Firehose pros and cons
- Where it wins
- Filter matches by keywords, sites, language, topic, page type, trust, and recency
- Review matches in a live dashboard or receive them through a real-time API stream
- Track specified URLs with scheduled checks, change diffs, and Smart Digest reports
- Where it doesn't
- Free plan is limited to 1 monitor, 200 matches, 5 watched pages, and 1,000 checks monthly
- No verified sentiment analysis or social monitoring
- Mobile notifications and third-party integration delivery were not verified
Firehose fact sheet, pricing and score →
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