Farmrix review
A specialized real-estate postcard workflow with targeting, fulfillment, and attribution.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Farmrix is a web-based real estate direct-mail platform for investors, wholesalers, fix-and-flippers, and agents. It combines owner likelihood-to-sell scoring with targeted mailing-list construction, postcard templates, custom personalization, printing, postage, and delivery. The workflow also includes a CRM and pipeline, automated multi-touch mail sequences, address verification, and tracking for QR scans, calls, replies, and deal attribution. It is built for real-estate professionals who want postcard creation and campaign execution in one service.
The published monthly plans show a clear progression. Starter costs $97 per month and includes Seller Intelligence credits, postcards on the first campaign, farming areas and active campaigns, Address Check and Aeline review, plus the full CRM and pipeline. Growth costs $197 per month and adds market trends, automations, and QR tracking. Scale costs $397 per month and adds advanced filters and proof sending. Pro / Operator costs $797 per month and adds unlimited campaigns, bulk workflows, and CSV import. Additional postcard pieces beyond plan allowances are billed per piece.
Farmrix’s standout capability is the connection between targeting and attribution: owner scoring and audience selection feed into postcards, recurring sequences, and response tracking. CASS and NCOA address verification support the mailing workflow, while four plan levels broaden access to automation, filtering, proofing, and bulk operations. The product is a strong fit for teams that want specialized real-estate postcard campaigns with fulfillment and measurable responses. It is less suitable for buyers seeking a free plan, a lower-cost entry point, or a broader platform ecosystem beyond its web-based workflow.
Farmrix pros and cons
- Where it wins
- Combines owner scoring, audience targeting, and mailing-list construction
- Handles postcard design, printing, postage, delivery, and address verification
- Tracks QR scans, calls, replies, and deal attribution across campaigns
- Where it doesn't
- Monthly plans start at $97
- Advanced filters and proof sending begin on the Scale plan
- The service is available through the web only
Farmrix fact sheet, pricing and score →
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