Etisia review
A focused Google Calendar reminder service with useful SMS automation and one-way messaging.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Etisia is a web-based SMS appointment reminder service for appointment-based businesses, including salons, clinics, trainers, tutors, consultants, and other service teams. It connects with Google Calendar, identifies eligible events and client phone numbers, and sends confirmation and reminder messages without replacing the existing booking process. Its feature set also includes custom templates, reminder timing, quiet hours, cancellation links, contact matching, delivery tracking, group SMS, and opt-out handling.
The published plans use annual billing with monthly-equivalent pricing. Starter costs $12 per month and includes automatic SMS for new bookings, one-tap cancellation links and alerts, and more than 25 templates with custom fields. Pro costs $22 per month and lists the same highlighted features. Team costs $82 per month and adds unlimited Google Calendars, support for multiple Google accounts when needed, setup help, and priority support. The pricing displayed is for the United States, and the service is paid rather than free.
Google Calendar is the central ecosystem fit, making Etisia a focused option for businesses already organizing appointments there. Delivery logs and reminder tracking help teams monitor message status, while secure cancellation links give recipients an action without requiring two-way SMS. Etisia explicitly uses outbound, one-way SMS, so it is less suitable for businesses that need clients to reply by text or receive rescheduling prompts. It also does not provide a broader calendar integration layer. Choose Etisia when Google Calendar is the operating system for appointments and the goal is automated SMS communication; choose an alternative when multi-calendar support, conversational texting, or rescheduling workflows are essential.
Etisia pros and cons
- Where it wins
- Automates confirmations and reminders from Google Calendar events
- Includes cancellation links, quiet hours, templates, and delivery logs
- Supports group SMS, contact matching, and opt-out handling
- Where it doesn't
- Supports only Google Calendar as a calendar integration
- SMS is outbound and one-way rather than reply-based
- No rescheduling prompts or free plan
Etisia fact sheet, pricing and score →
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