EndURL review
A focused link manager for branded campaigns, analytics, QR codes, and API workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
EndURL is a URL-shortening platform for marketing teams, agencies, creators, e-commerce businesses, and developers. It creates short links with custom aliases, supports branded domains, generates dynamic QR codes, and provides first-party click analytics covering geography, devices, referrers, and channels. Links can be organized with campaigns, tags, folders, and workspaces, while editable destinations and expiration controls support ongoing campaign management. It runs on the web and also provides a REST API.
The free plan costs INR 0 forever and includes 25 links per month, 1,000 tracked clicks, dynamic QR codes, custom aliases, and 30-day analytics. Starter costs INR 399 per month and raises capacity to 500 links and 25,000 tracked clicks, while adding one branded domain, editable destinations, and 90-day analytics with export. Pro costs INR 1,299 per month for 3,000 links, 150,000 tracked clicks, three branded domains, three team seats, and smart targeting rules. Business costs INR 3,999 per month and includes 10,000 links, 1M tracked clicks, 10 branded domains, 10 team seats, and everything in Pro.
For teams managing many campaigns, the combination of CSV bulk import, validation reports, scoped API keys, OpenAPI documentation, and workspace organization is a practical fit. Branded domains use DNS verification and automatic SSL, while dynamic QR codes allow destinations to change without replacing the code. The main trade-off is plan progression: the free tier is suited to lighter link volumes, branded domains start at Starter, and higher collaboration and targeting capabilities require paid upgrades. Choose EndURL if organized branded links, QR codes, analytics, or API access are central to your workflow; consider another shortener if you need broader capabilities within a free plan or a lower-cost paid entry tier.
EndURL pros and cons
- Where it wins
- Branded domains include DNS verification and automatic SSL
- Dynamic QR codes support editable destinations
- REST API, bulk import, and campaign organization support scale
- Where it doesn't
- Free plan limits users to 25 links per month
- Branded domains begin with the Starter plan
- Smart targeting rules are available only on Pro and Business
EndURL fact sheet, pricing and score →
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