DoubleTick review
A broad WhatsApp toolkit for teams that need shared conversations, campaigns, and automation.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
DoubleTick brings WhatsApp conversations and outbound messaging into a shared workspace for businesses and enterprises. Its team inbox covers chats, calls, and groups, while campaigns, customer segmentation, templates, media attachments, bots, and AI agents extend the product beyond basic message handling. Web access and a developer API suit teams that want both a shared operating view and ways to connect WhatsApp activity with other systems. The breadth is most relevant to teams managing ongoing customer conversations alongside campaigns; organizations looking only for a simple inbox may find the added automation and campaign scope unnecessary.
The plan structure starts with Starter, which includes a team inbox with 5 agents, bulk broadcasts, segmentation, product and catalogue sharing, broadcast analytics, and Google Sheets integration. Pro raises the included agent count to 10 and adds roles and permissions, number masking, an automated ordering bot, third-party integrations, and a developer API. Enterprise uses custom pricing per agent and adds complex journeys, special customizations and integrations, 50 custom contact fields, and a custom support SLA. According to the vendor's pricing page, subscription amounts are not displayed in the accessible page content; Meta conversation charges are separate and vary by country. Buyers should account for both the subscription and message charges when comparing plans.
Integration options include Google Sheets, Shopify, WooCommerce, HubSpot, Salesforce, Zapier, Zoho CRM, Tally, Bitrix, LeadSquared, and Quicksell. No-code bot journeys and automated workflows, plus AI agents trained on business knowledge bases, give teams ways to automate beyond broadcasts; APIs and webhooks provide a route for custom connections. That combination makes DoubleTick a fit for teams that need campaign tools, connected customer data, and automation in one WhatsApp-focused product. Teams prioritizing transparent subscription totals before contact, or needing only a lightweight shared inbox, should compare alternatives before choosing.
DoubleTick pros and cons
- Where it wins
- Combines a shared inbox for WhatsApp chats, calls, and groups with broadcasts.
- Supports segmentation, templates, media messaging, and campaign analytics.
- Offers no-code workflows, AI agents, APIs, and a wide range of integrations.
- Where it doesn't
- No free plan is available.
- Subscription amounts are not displayed on the pricing page.
- Meta conversation charges are separate and vary by country.
DoubleTick fact sheet, pricing and score →
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