DotZeo review
Affordable SEO coverage for small teams, with agency reporting and API access.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
DotZeo is a web-based SEO platform for small businesses, solo founders, freelancers, agencies, and in-house teams. It brings together website audits, keyword research, rank tracking, competitor scorecards, Google Search Console data, Core Web Vitals, local SEO, schema validation, AI assistance, and AI-visibility monitoring. Its audits check 27 SEO rules across eight categories and prioritize fixes, giving smaller teams a broad set of search tools without requiring separate products for local visibility, technical checks, and rankings.
Pricing is structured around a useful free entry point and two paid tiers. The Free plan costs $0 forever and includes all 13 SEO tools, one website, audits covering 10 pages, 25 tracked keywords, 20 AI actions per month, and one team seat. Pro costs $29 per month when billed monthly or $290 per year when billed annually. It expands coverage to 10 websites, 100 pages per audit, 500 tracked keywords, and 1,000 AI actions per month, while adding a developer API, signed webhooks, and priority email support. Agency costs $99 per month or $990 per year and adds unlimited websites and audits, 1,000 pages per crawl, 2,500 tracked keywords, 5,000 AI actions per month, white-label PDF reports, client portals, and dashboards.
DotZeo fits teams that want local SEO tools alongside broader site and search monitoring. Map rank grids, citation consistency, JSON-LD generation and validation, Lighthouse monitoring, and Search Console performance data give the platform a wide functional range. Web access, REST API support, webhooks, team workspaces, and agency reporting also create options for operational workflows. The trade-off is scope: DotZeo does not include backlink analysis or third-party integrations. Choose it for affordable, broad SEO coverage with local capabilities; choose an alternative if backlink research or a larger integration ecosystem is central to the workflow.
DotZeo pros and cons
- Where it wins
- Free plan includes all 13 SEO tools for one website
- Local SEO, rank tracking, audits, schema, and Search Console in one platform
- Pro and Agency plans add API, webhooks, and reporting features
- Where it doesn't
- No backlink analysis
- No third-party integrations
- Pro and Agency upgrades are requested by email at launch
DotZeo fact sheet, pricing and score →
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