DoTheBeauty review
A low-cost web platform for salons that need AI sites, booking, and staff tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
DoTheBeauty is a web-based platform for beauty and hair professionals that combines an AI-generated salon website with online booking, client management, billing, receipts, and team tools. It suits solo stylists, small salons, and growing teams that want customers to choose services, stylists, and appointment times through a salon website. The platform also includes staff availability management, multi-stylist appointment booking, and a reception dashboard on the Growth plan and above.
Pricing is organized around staff capacity. Starter costs €19.95 per month and includes an AI-built website, online booking, billing and receipts, email confirmations, and up to 2 staff members. Growth costs €49 per month and adds a reception dashboard, full client CRM, custom domain, email reminders, full CMS editing, and up to 8 staff members. Pro costs €79 per month and adds unlimited staff members, 0.5% transaction fees, priority email support, and a dedicated onboarding call. A 7-day free trial is available, and all plans are billed monthly.
The platform’s main fit is a salon that wants website creation and day-to-day administration in one web service rather than a standalone site builder. Custom domains are limited to Growth and Pro, while Starter uses a subdomain. Stripe is the listed integration, so salons with a broader payment or software ecosystem may need to assess whether that setup fits their operations. Choose DoTheBeauty if AI site creation, appointment booking, client records, billing, and staff scheduling are the priority; choose an alternative if you need native desktop or mobile apps, broader integrations, or a different payment processor.
DoTheBeauty pros and cons
- Where it wins
- AI-built website with online booking from €19.95 per month
- Client history, billing, receipts, and staff scheduling in one platform
- Supports multi-stylist appointments and up to unlimited staff on Pro
- Where it doesn't
- Available only on the web
- Stripe is the listed integration
- Custom domains start with the Growth plan
DoTheBeauty fact sheet, pricing and score →
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