Dine Time review
A free-to-use reservation service for restaurants seeking assisted booking channels.
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Dine Time is a UK restaurant marketing and reservation service operated by Dine Time Ltd. Its Time For Food reservation system is designed for restaurants without an existing reservation platform, particularly venues seeking visibility on AfternoonTea.co.uk. Restaurants can accept bookings through the AfternoonTea.co.uk platform and their own websites, while team-assisted setup and restaurant login access support the initial move to the service. It is best suited to venues that want a straightforward booking presence across these channels rather than a broad operational restaurant system.
The published plan is called Free to use. Restaurants pay a commission on bookings delivered by the service, while bookings can also be accepted through the restaurant’s own website. The plan includes reservation management, confirmation and reminder emails, and access to the service through a login. This makes the pricing model simple to understand: there is no stated subscription tier in the published plan, and the main cost is tied to bookings delivered by Dine Time. Restaurants comparing costs should assess how much demand they expect from the service’s booking channels.
Dine Time’s ecosystem fit is a notable part of its offer. It supports bookings through AfternoonTea.co.uk and connects its websites with OpenTable, TheFork, ResDiary, DesignMyNight, SevenRooms and Serveme. That connection layer can suit restaurants already working with external reservation services and wanting to bring channels together. The product is a focused choice for website and marketplace bookings, assisted onboarding and reservation communications. Restaurants needing waitlists, table management, deposits or multi-location capabilities should choose a platform with those operational features instead.
Dine Time pros and cons
- Where it wins
- Accepts bookings through a restaurant website and AfternoonTea.co.uk
- Team-assisted setup with restaurant login access
- Confirmation and reminder emails for reservations
- Where it doesn't
- Charges a commission on bookings delivered by the service
- No waitlist, table management or deposit features listed
- Web-only service without listed multi-location features
Dine Time fact sheet, pricing and score →
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