Crema review
A low-cost visual email builder for designing templates and exporting table-based HTML.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Crema is a browser-based email template builder for founders, marketers, designers, and developers creating campaign or transactional email layouts. Its visual editor uses drag-and-drop text, image, button, and stack blocks, with styling controls for spacing, typography, padding, and corner radius. Solo users who need to create and export email layouts without a broader marketing platform are its clearest fit; teams looking for shared capabilities should look elsewhere.
The workflow covers template management as well as layout creation: users can save and duplicate templates, preview desktop and mobile versions, and send test emails from the editor. Crema exports table-based HTML for use with an email service provider. This makes it useful as a focused design step, rather than a replacement for sending campaigns or managing an email program. The product is web-based and cloud-deployed, with email support; Pro+ adds priority support.
The Free plan costs $0 and includes HTML export and image URLs. Pro costs $5 per month with monthly billing or $3 per month when billed annually, and includes HTML export. Pro+ costs $6 monthly or $4 per month annually, adding priority support to HTML export. The vendor’s pricing page displays annual rates as monthly equivalents. Paid plans also offer additional templates and image uploads. Crema suits solo users seeking a basic, inexpensive builder with export and preview tools. It is less suitable for buyers who need integrations, code editing, AI features, or team capabilities.
Crema pros and cons
- Where it wins
- Drag-and-drop blocks with controls for spacing, typography, and corner radius
- Desktop and mobile previews plus test emails from the editor
- Free plan and annual Pro pricing from $3 per month
- Where it doesn't
- No integrations or AI features
- No team capabilities
- Custom HTML/CSS editing support is not stated
Crema fact sheet, pricing and score →
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