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Continually review

Freemium#181 of 257 in Chatbot BuildersLive Chat Software

A visual website chatbot for turning visitor conversations into leads and meetings.

3.0/10Editor score
Continually3.0 Visit Continually

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Continually is a website chatbot and live-chat platform for businesses that want to capture leads, schedule meetings, collect visitor data, and connect conversations with marketing and CRM systems. Website teams can build multiple bots with a drag-and-drop visual editor, conditional logic, custom fields, targeting, and personalization. Live-agent handoff, hosted landing pages, calendar connections, and notifications extend it beyond a basic scripted chatbot. It is best suited to marketing and sales teams that want website conversations tied to lead generation and meeting booking.

The plan structure starts with Free Forever, which includes live chat, custom chatbots, automatic meeting scheduling, lead profiles, and support for any language. A 14-day free trial is also available. Starter adds removal of Continually branding, custom domains for landing pages, and sending data to custom APIs. Professional adds custom branding, sub-accounts, saved replies, custom notifications, and the Apps power-up. Enterprise adds concierge onboarding, reporting, a customer success manager, custom contracts, and payment by invoice. The plan progression makes the product suitable for teams that begin with core lead capture and later need branding, administration, or service support.

Continually fits ecosystems that already use tools such as Salesforce, Marketo, ActiveCampaign, Mailchimp, Zapier, HubSpot, Slack, Google Analytics, Clearbit, Google Calendar, Office 365, Drip, ConvertKit, Campaign Monitor, or SendFox. Its external API and JavaScript API provide additional integration options, while website code snippets and a WordPress plugin support deployment. Choose Continually when visual conversation design, live chat, visitor profiles, and meeting scheduling are central requirements. Teams seeking an AI-first or knowledge-base-led support platform, or an open-source deployment model, should consider another category fit.

Continually pros and cons

  • Where it wins
    • Free Forever plan includes live chat, bots, scheduling, and lead profiles
    • Visual flows support conditional logic, targeting, and visitor personalization
    • Connects visitor data with CRM, marketing, calendar, and notification tools
  • Where it doesn't
    • Website-first deployment limits the core experience to website conversations
    • Open-source deployment is not available
    • Its listed focus is lead capture and meetings, not AI-first support workflows

Continually fact sheet, pricing and score →

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