Conjoint Survey review
A low-cost option for academic conjoint studies with a free pilot and one-time paid tier.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Conjoint Survey is a web-based platform for creating, piloting, fielding, analyzing, and documenting conjoint studies. It is designed for academic, instructional, nonprofit, government, and internal research teams that need randomized choice tasks, respondent links, effect outputs, and research-ready materials without a recurring subscription. Researchers define attributes and levels, create randomized profiles, restrict impossible combinations, collect responses, and inspect ATE and AMCE results in the app.
The Free plan provides one researcher account, one conjoint survey pilot, up to 20 completed responses, and preview results in the app. The One-Time Payment plan costs $100 and expands capacity to up to 1,000 saved surveys, 10,000 completed responses per survey, and 50,000 completed responses lifetime. It also adds CSV, R/Stata, table, plot, and methods exports; coauthor viewing; completion-code and redirect handling; and AI-guided research support. This structure suits researchers who want to pilot at no cost, then pay once for broader fielding and documentation features.
Conjoint Survey fits workflows that rely on external recruitment and established research panels. Integrations include Prolific, MTurk, learning-management systems, panel vendors, and Sona Systems, while public respondent links support fielding outside the platform. Study documentation, codebooks, replication materials, and AI-guided workflow help add useful support for academic research. It is a focused choice for conjoint work, but teams seeking broader market-research functionality should consider a more comprehensive suite. Choose Conjoint Survey for low-cost academic experiments; look elsewhere if you need a wider research platform or built-in respondent panels.
Conjoint Survey pros and cons
- Where it wins
- Free pilot supports up to 20 completed responses
- One-time $100 plan includes advanced exports and analysis outputs
- Supports Prolific, MTurk, Sona Systems, and other panel channels
- Where it doesn't
- Free plan is limited to one conjoint survey pilot
- Respondent recruitment comes through external channels
- Narrower scope than full market-research suites
Conjoint Survey fact sheet, pricing and score →
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