CM.com Campaigns review
A free, web-based campaign tool with automation, analytics, and broad messaging support.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
CM.com Campaigns is a web-based tool for businesses that need to create, schedule, and measure SMS and other mobile-channel campaigns. It supports both bulk and triggered campaigns, with audience selection from the CM.com Address Book or Customer Data Platform. Teams can use it for promotional sends, automated customer journeys, and multichannel messaging across SMS, MMS, RCS, push, WhatsApp, Facebook Messenger, Viber, and LINE Notification Message.
The free Campaigns plan covers online SMS sending, an Address Book, and a Messaging Log. The Mobile Marketing Cloud plan adds mobile landing pages, merge tags, dynamic fields, templates, and campaign automation. SMS is priced per use by destination, while Mobile Marketing Cloud and Activate pricing is quote-based. The paid tier is most relevant to teams that need reusable message content, personalized fields, landing pages with multimedia, forms, surveys, QR codes, and automated campaign steps.
Automation and measurement are central to the product. Workflows can use triggers, waits, filters, and automated SMS steps, while campaign reporting includes delivery, click-through, conversion, and engagement analytics. URL shortening and conversion tracking support campaigns that drive traffic beyond the message itself. Opt-out links and automatic exclusion of unsubscribed recipients provide built-in messaging controls. The main ecosystem fit is CM.com’s own Address Book, Customer Data Platform, and Mobile Marketing Cloud, so organizations already working within CM.com’s tools are the clearest match. Teams seeking a free starting point with broader channels should consider it; those requiring a wider third-party integration ecosystem may prefer an alternative.
CM.com Campaigns pros and cons
- Where it wins
- Free plan includes online SMS sending, an Address Book, and messaging logs
- Supports SMS, MMS, RCS, push, WhatsApp, Messenger, Viber, and LINE
- Adds workflows, segmentation, scheduling, analytics, and compliance tools
- Where it doesn't
- Paid Mobile Marketing Cloud pricing is quote-based
- The listed integrations are limited to CM.com products
- The product is available through the web platform only
CM.com Campaigns fact sheet, pricing and score →
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