Cello review
A broad referral platform for SaaS teams across web, mobile, and partner programs.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Cello is referral marketing software for SaaS companies running user referral and partner programs. It places referral components and launchers inside web and mobile products, creates personal attributable links, and tracks signups and purchases. Campaign and reward management, branded landing pages, sharing flows, performance analytics, automated payouts, and self-referral fraud detection support the operational side of referral programs. Web and mobile SDKs, REST API access, and billing and CRM integrations make it suitable for teams that need referral coverage across several product surfaces.
Cello separates its User Referrals and Partner Referrals plans. The Free plan costs $0 per month and includes unlimited referrals, one partner campaign, and five transacting partners. Partner Referrals Plus costs $80 per month with three partner campaigns and 25 transacting partners, while Pro costs $280 per month with 10 campaigns and 100 transacting partners. Partner Referrals Enterprise includes unlimited referrals, partner campaigns, and partners. User Referrals Grow costs $200 per month and adds support for up to $50K referral ARR, unlimited referrals, all integrations, and all features. Scale costs $750 per month with up to $100K referral ARR, while User Referrals Enterprise includes unlimited referral ARR, unlimited referrals, and custom SLAs.
Cello is less suitable for teams seeking a low-cost user referral plan, since the $80 monthly entry point applies to Partner Referrals Plus and User Referrals starts at $200 per month. The Free plan is also constrained to one partner campaign and five transacting partners. Teams that need a simpler referral tool, a narrower partner-only workflow, or pricing without enterprise-level plan distinctions may prefer an alternative. Cello fits better when web, mobile, API, billing, CRM, attribution, payouts, analytics, and fraud controls all matter in one referral program.
Cello pros and cons
- Where it wins
- Supports web, iOS, Android, and API implementations
- Automates attribution, reward calculation, payouts, and fraud detection
- Connects with Stripe, HubSpot, Salesforce, and other business systems
- Where it doesn't
- The Free plan allows one partner campaign and five transacting partners
- User Referrals Grow costs $200 per month, above the $80 starting price
- Enterprise plans list custom SLAs without a monthly price
Cello fact sheet, pricing and score →
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