Cassandra review
A broad measurement suite for advertisers that need MMM, incrementality, and budget planning.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Cassandra is a marketing measurement platform for marketing teams, agencies, and brands managing online and offline media. It combines marketing mix modeling, incrementality and geo-lift testing, incremental ROI measurement, attribution data, budget allocation recommendations, scenario planning, and outcome forecasting. Its positioning fits large advertisers that need automated MMM alongside practical tools for evaluating channel impact and planning media investment.
Pricing is organized around service level and annual media spend. Essentials costs €2,700 per month and includes up to 3 MMM models, up to 5 incrementality experiments per year, instant incrementality, self-serve access, and guided onboarding. Complete costs €3,400 per month and raises the limits to 6 MMM models and 10 annual experiments, while adding always-on incrementality, scenario planning and forecasting, and a dedicated strategist quarterly. Scale costs €4,050 per month and includes up to 9 MMM models, up to 25 annual experiments, weekly budget-mix optimization, a fully managed service, and monthly stakeholder readouts. Enterprise adds unlimited MMM models and incrementality experiments, portfolio-level scenario planning, a multi-brand and regional source of truth, and an embedded strategist and data scientist.
The platform has a broad connector set, including Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Pinterest, DV360, Criteo, Outbrain, Shopify, WooCommerce, Klaviyo, and ActiveCampaign, plus Meta Organic and TikTok Organic. It also supports daily, weekly, and monthly performance forecasting and diminishing-returns analysis. Choose Cassandra when measurement breadth, experimentation, and budget allocation are central requirements. Teams seeking a free option, a lower starting cost, or a platform beyond the web should consider alternatives.
Cassandra pros and cons
- Where it wins
- Combines MMM, incrementality, ROI measurement, and forecasting
- Supports online and offline media with budget recommendations
- Connects advertising, ecommerce, CRM, and organic data sources
- Where it doesn't
- Starts at €2,700 per month
- No free plan
- Web-only platform founded in 2023
Cassandra fact sheet, pricing and score →
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