BoomTown review
A broad real estate platform for lead generation, CRM, websites, and brokerage operations.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
BoomTown is a web-based real estate technology platform for agents, teams, brokerages, and lenders. It combines IDX consumer websites, customizable themes and pages, property search, lead capture, predictive CRM, automated follow-up, transaction tracking, agent subdomains, landing pages, and a mobile lead-response app. The product is particularly suited to brokerages that need shared systems across agents and offices rather than a narrowly focused website builder.
Pricing is handled through contact sales, with four documented package names. Launch and Core include IDX sites with agent subdomains, multiple themes, site customization, landing pages, the NOW mobile app, and lead routing. Grow includes those website capabilities along with all integrations and networked sites. Advance is oriented toward larger organizations, adding multi-MLS support, centralized reporting across offices, networked websites, custom listing sets, and accountability dashboards. The main buying consideration is matching the package to the brokerage’s operational structure and reporting needs.
BoomTown’s breadth is its defining advantage. Property search includes comparison, filters, favorites, and saved searches, while registration, forms, and property alerts support lead capture. Predictive CRM features help route leads and prioritize opportunities, and automated email, text, and task plans extend follow-up beyond the initial inquiry. Listed integrations include Zapier, API Nation, Google Calendar, and Sisu. Multi-office brokerages should consider Advance for centralized oversight; smaller teams may prefer a simpler alternative if they need only an IDX website and basic lead capture.
BoomTown pros and cons
- Where it wins
- Combines IDX websites, property search, lead capture, CRM, and follow-up
- Advance supports multi-MLS, centralized reporting, and accountability dashboards
- Mobile app supports calls, email, texting, tasks, and notifications
- Where it doesn't
- Pricing requires a sales conversation rather than published plan amounts
- Listed integrations are limited to Zapier, API Nation, Google Calendar, and Sisu
- The broad feature set may exceed the needs of small, single-agent businesses
BoomTown fact sheet, pricing and score →
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