Big Cartel review
A focused ecommerce platform for small catalogs, creative sellers, and multichannel sales.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Big Cartel is a hosted ecommerce platform for independent artists, makers, bands, designers, and small businesses. It combines customizable storefront templates, product listings with variants and images, online checkout, inventory tools, shipping features, discounts, analytics, and digital product delivery. Sellers can manage stores on the web, iOS, and Android, with an API available for broader platform connections. Its focus is a compact, creative storefront rather than a large-scale catalog operation.
Pricing is organized around three monthly plans. Gold costs $0 per month and supports up to 5 products, online selling, cards and PayPal payments, a real-time sales dashboard, and one customizable template. Platinum costs $15 per month and raises the limit to 50 products while adding in-person selling, inventory tracking, digital products, custom domains, shipping labels, and shipment tracking. Diamond costs $30 per month, supports up to 500 products, and adds abandoned-cart recovery, scheduled product drops, password-protected products, advanced analytics, and priority support. The published plans also show a 7-day trial for Platinum and no transaction fee.
Big Cartel fits sellers who want online and in-person checkout alongside social and marketing distribution. Integrations include Stripe, PayPal, Instagram Shopping, Facebook Shopping, Google Shopping, Zapier, Google Analytics, Printful, Printify, ShipStation, and Mailchimp. Product imports from Etsy, Squarespace, and Shopify can help sellers move an existing catalog. Choose Big Cartel when a focused storefront, manageable product range, digital products, or creative merchandising matters most. Sellers with catalogs beyond 500 products or needing a broader enterprise-oriented setup should choose an alternative.
Big Cartel pros and cons
- Where it wins
- Free Gold plan supports up to 5 products and online selling
- Platinum adds inventory, digital products, custom domains, and shipping tools
- Connects with social shopping, payments, fulfillment, analytics, and automation tools
- Where it doesn't
- Gold is limited to 5 products and one customizable template
- Diamond is required for abandoned-cart recovery and advanced analytics
- The largest listed plan supports up to 500 products
Big Cartel fact sheet, pricing and score →
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