BeautyCam review
A focused mobile editor for beautifying portraits, selfies, and social content.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
BeautyCam is a mobile photo and video editing app from Meitu Technology Co., Ltd. It is designed for portrait photography, selfies, and social content on iPhone, iPad, and Android devices. The free plan includes camera modes and access to a broad set of portrait-focused tools, while optional BeautyCam VIP subscriptions add paid access to selected capabilities. Its audience is anyone who wants camera styling, face and body adjustments, makeup effects, or AI transformations without moving beyond a mobile workflow.
Portrait editing is the product’s clear strength. Tools cover skin, face, hair, and body retouching, along with wrinkle removal, nose sculpting, concealer, makeup, filters, lighting effects, and AI presets. The app also extends beyond still-image beautification with video portrait editing and a teleprompter. AI background removal and replacement, object removal, photo expansion, HD enhancement, quality restoration, AI portraits, and AI wardrobe transformations give it a wide creative range within its specialized focus. This makes BeautyCam a strong fit for creators whose work centers on people rather than general-purpose image composition.
The breadth is useful, but the direction is narrow: BeautyCam is built around mobile portrait transformation rather than a broad desktop editing workflow. Its listed platforms are iOS and Android, and its feature set emphasizes speed, appearance adjustments, camera looks, and AI effects. Pricing is freemium, with free camera modes and optional VIP subscriptions; the listed starting price is 11.99, while regional App Store listings include multiple VIP variants at different prices. Choose BeautyCam for mobile selfies, beauty edits, portrait videos, and AI styling. Choose another editor when your priority is a wider, non-portrait editing workflow across desktop environments.
BeautyCam pros and cons
- Where it wins
- Extensive face, skin, makeup, hair, and body retouching tools
- AI portraits, wardrobe transformations, and background editing
- Camera modes styled after DSLR, digicam, iPhone, and film cameras
- Where it doesn't
- The experience is focused primarily on portrait beautification
- Platform coverage is limited to iPhone, iPad, and Android devices
- VIP pricing varies by region and includes multiple product variants
BeautyCam fact sheet, pricing and score →
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