Baseline review
A focused DAM for visual review, sharing, approvals, and brand publishing.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Baseline is a digital asset management platform for agencies, creative teams, and marketing organizations. It organizes images, videos, documents, fonts, and other files in boards while preserving folder structure. Teams can add metadata, tags, descriptions, and custom fields, then review assets through approval workflows and Kanban-style boards. Share links work without a Baseline account, while board-specific guest access supports clients and contractors. Published boards can serve as live brand guides, galleries, or client portals.
The pricing structure covers small teams through larger organizations. The Free plan includes 1 GB of storage and 2 team members. Starter costs $59 per month when billed monthly or $49 per month when billed annually, adding AI tagging, custom fields, and board sharing. Team costs $199 per month monthly or $169 per month annually, with file versioning, form custom branding, and site-branding removal. Business costs $399 per month monthly or $349 per month annually, adding unlimited published sites, priority support, and a 90-day recovery period. Enterprise includes SSO, API access, and custom integrations.
Baseline’s strongest fit is visual brand asset review: AI-powered search, visual similarity search, automatic tagging, approvals, and version history address the path from upload to sign-off. Publishing boards extend the system into controlled external sharing and client-facing presentation. Dropbox and Google Drive are the listed integrations, and the platform is web-only, so teams seeking a broader connected ecosystem may need an alternative. Enterprise buyers can use the public API, while smaller teams get a practical starting point through the Free and Starter plans. Choose Baseline when brand review and publishing matter most; look elsewhere if extensive integrations or wider platform coverage are central requirements.
Baseline pros and cons
- Where it wins
- AI search, visual similarity search, and automatic tagging
- Approval workflows, version history, preview, comparison, and restore
- Guest access and publishing boards for brand guides and client portals
- Where it doesn't
- Web-only access limits platform flexibility
- Integrations are limited to Dropbox and Google Drive
- The Free plan includes 1 GB storage and 2 team members
Baseline fact sheet, pricing and score →
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