AWeber review
A flexible email platform for newsletters, automations, landing pages, and ecommerce.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
AWeber is an email marketing and automation platform for small businesses, entrepreneurs, creators, coaches, ecommerce shops, and content publishers. It combines newsletter creation, a drag-and-drop email builder, visual automation workflows, subscriber tagging, segmentation, landing pages, split testing, analytics, ecommerce sales and payment plans, web push notifications, and AI assistance for subject lines and writing. It is available through the web and API, with a focus on straightforward campaigns and automated subscriber journeys.
The plan structure starts with a permanent Free option for up to 500 subscribers and 3,000 emails per month. It includes campaign automations, landing pages, and integrations. Lite starts at $12.49 per month with annual billing for the 500-subscriber tier, adding 5,000 email sends per month, 3 landing pages, 3 email automations, and 1 custom segment. Plus starts at $19.99 per month with annual billing and raises those allowances to 6,000 email sends, unlimited landing pages, unlimited email automations, and unlimited custom segments. Unlimited supports unlimited subscriber capacity, up to 15 sends per subscriber monthly, and full access to AWeber features.
AWeber fits teams that want newsletters and automation alongside landing pages, ecommerce tools, analytics, and external service connections. Its listed integrations include PayPal, Shopify, WordPress, Facebook, and Zapier, while the platform records 750 native integrations. The combination of segmentation, split testing, web push notifications, and AI writing assistance gives growing campaigns several ways to expand beyond basic broadcasts. Choose AWeber if a free starting point and familiar marketing workflows matter; consider another option if the plan-specific sending, page, automation, or segmentation limits do not fit your campaign structure.
AWeber pros and cons
- Where it wins
- Permanent free plan supports up to 500 subscribers
- Visual automations, segmentation, testing, and landing pages
- 750 native integrations, including Shopify, PayPal, and WordPress
- Where it doesn't
- Free plan is limited to 3,000 emails per month
- Lite limits users to 3 landing pages and 3 automations
- Unlimited allows up to 15 sends per subscriber monthly
AWeber fact sheet, pricing and score →
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