AvidTrak review
AvidTrak combines included call minutes with detailed attribution, routing, and AI analysis.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
AvidTrak is a paid call-tracking and marketing-attribution platform for businesses, agencies, and marketing teams that rely on inbound phone leads. Its dynamic number insertion connects calls with campaigns, keywords, landing pages, and traffic sources. The platform also covers call recording, AI-powered transcription, conversation outcome extraction, call analytics, routing, IVR, forwarding, dashboards, and scheduled reports. It is available through the web and API, with a 14-day trial.
Pricing is structured around included numbers, minutes, recording minutes, and lookup calls. Starter costs $15 per month and includes 5 local numbers, 500 local minutes, 500 call recording minutes, and 50 CNAME lookup calls. Professional costs $30 per month and increases those allowances to 10 local numbers, 1,500 local minutes, 1,500 call recording minutes, and 100 CNAME lookup calls. Agency costs $55 per month and includes 30 local numbers, 2,500 local minutes, 2,500 call recording minutes, 300 CNAME lookup calls, and 1,000 client accounts. The published pricing applies to the US and Canada in USD, making Starter the clearest fit for teams that want included call capacity at a low monthly entry price.
AvidTrak’s main strength is the connection between phone activity and marketing performance. Attribution can operate at keyword, campaign, ad-group, landing-page, and traffic-source levels, while integrations span HubSpot, Salesforce, Google Analytics 4, Google Ads, Google Marketing Platform, Google Business Profile, Google Looker Studio, Bing Ads, WordPress, Wix, Unbounce, AMP, APIs, and webhooks. That ecosystem suits teams that need call data inside broader advertising, analytics, or CRM workflows. Choose AvidTrak when included minutes and detailed inbound attribution matter; consider another option if a free plan is essential or if the US and Canada pricing scope does not fit your operation.
AvidTrak pros and cons
- Where it wins
- 500 included local minutes on the $15 Starter plan
- Keyword, campaign, ad-group, and landing-page attribution
- AI transcription, outcome extraction, routing, and reporting
- Where it doesn't
- No free plan is available
- Pricing applies to the US and Canada in USD
- Higher tiers are needed for more numbers and minutes
AvidTrak fact sheet, pricing and score →
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