Appy review
Affordable link management and campaign analytics, with attribution depth gated to Enterprise.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Appy combines smart links, QR codes and campaign analytics for app teams and marketers sharing campaigns across web, social, email and offline channels. Links can route people to an app, its store listing or a web destination; Universal Links and Android App Links can open an installed app. The product also tracks clicks, scans and engagement. Its audience includes small and mid-market teams, though the feature split matters: install attribution, in-app event and revenue tracking, deferred deep linking and the iOS and Android SDK are Enterprise features.
Plan choice determines how much attribution work Appy can handle. The Free plan costs $0 per month and includes unlimited redirects and basic analytics. Pro is $9.99 monthly or $99 annually, adding custom slugs, advanced analytics and deeplinks; the annual plan also lists unlimited stats retention. Business is $39.99 monthly or $399 annually. It adds a REST API and MCP server, custom link domain and parameter forwarding on the monthly plan; its annual highlights also include data export and deeplinks. Enterprise lists the SDK, deferred deep linking, install attribution, and in-app events and revenue per link, but no price is shown here. For a team seeking affordable link routing and analytics, Free or Pro offers a clear starting point; attribution-focused buyers need to account for the Enterprise tier.
Business is the relevant step up for teams needing API access or custom link domains, while the listed integrations include Apple Ads, Google Ads and Meta. Appy also supports iOS, Android, web and API, and lists GDPR compliance plus email and documentation support. The central limitation is scope: buyers looking for install and in-app conversion measurement at lower tiers will not find those capabilities there. Fraud detection and SKAdNetwork measurement are also not verified, so teams requiring those signals should compare alternatives before choosing Appy. Pick it for budget-conscious link campaigns and move up only if its Enterprise attribution features fit your needs.
Appy pros and cons
- Where it wins
- Routes visitors to apps, app stores or web destinations
- Free plan includes unlimited redirects and basic analytics
- Business adds a REST API, MCP server and custom link domain
- Where it doesn't
- Install attribution and the iOS and Android SDK require Enterprise
- Advanced analytics and deeplinks start with the Pro plan
- Fraud detection and SKAdNetwork measurement are unverified
Appy fact sheet, pricing and score →
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