Affillo review
A low-cost web platform for tracking, reporting and managing partner sales.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Affillo is a web-based platform for merchants, publishers and agencies managing performance-based partner programmes. Its feature set covers programme management, tracking links with SubIDs and session tracking, click and conversion reporting, commission administration, coupon attribution, fraud protection, publisher applications and discovery, and role-based dashboards. Merchants can manage approvals, sales and payouts; publishers can discover programmes and monitor clicks and earnings; agencies can manage approved merchant accounts. It is aimed at small UK merchants that want a low-cost route into structured partner marketing.
The published plans show four monthly tiers. Starter costs £0 per month and includes programme creation, basic tracking, publisher applications and standard reporting. Basic costs £25 per month and lists the same highlights. Boosted costs £199 per month and adds enhanced programme visibility, advanced reporting support, creative and coupon management, and improved publisher discovery. Managed Service costs £499 per month and adds programme setup assistance, an agency support workflow, publisher recruitment guidance and ongoing campaign support. This gives smaller teams a free entry point, while larger budgets can pay for visibility, discovery or service support.
Affillo’s strongest fit is a focused web workflow that brings tracking, reporting, fraud monitoring, coupon attribution and payout management into one product. Multi-touch attribution is included in its category profile, while role-based dashboards support different participants in the programme. Choose it if you need core tracking and partner administration without committing to a high starting price. It is less suited to teams that require a broader platform footprint than web access or that want the same level of service and discovery support without moving to higher-priced tiers.
Affillo pros and cons
- Where it wins
- Free Starter plan covers core programme setup and tracking
- Fraud protection, coupon attribution and multi-touch attribution
- Role-based dashboards for merchants, publishers and agencies
- Where it doesn't
- Web-only access limits platform flexibility
- Starter and Basic list the same core highlights
- Boosted and Managed Service increase the monthly cost
Affillo fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update