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AdvertServe review

#16 of 32 in Ad Server Software

A broad ad server for publishers, starting at $299 per month for 2 million impressions.

7.1/10Editor score
AdvertServe7.1 Visit AdvertServe

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

AdvertServe is a cloud-based ad serving platform for B2B and niche publishers with direct sales teams. It helps manage inventory and campaigns, schedule delivery, target audiences, and serve display and video ads. Small publishers looking for a broad set of ad-serving controls may find its combination of formats, targeting, and unsold-inventory options relevant; it is less suited to teams seeking a free plan or a low-cost entry point.

Targeting covers geography, device, browser, keywords, page URL, contextual content, and weather, alongside campaign delivery limits and frequency capping. Formats include display, rich media, and video, including VAST/VPAID. Prebid.js support and third-party ad network backfilling offer ways to fill unsold inventory. Real-time reporting includes viewability measurement and invalid-traffic filtering. The platform also provides a white-label interface and custom domains, with web and API access.

According to the vendor's pricing page, the AdvertServe plan starts at $299 per month and includes 2 million impressions; higher-volume pricing is calculated dynamically. A 45-day trial is offered, and signup requests credit-card information. Google, Sizmek, Brightcove, JW Player, Kaltura, and Video.js are among the listed integrations. Email is the listed support channel, and two-factor authentication is indicated. Choose AdvertServe if the targeting, format range, Prebid backfilling, and branding controls justify the monthly starting price; consider an alternative if a free plan or a lower entry price is essential.

AdvertServe pros and cons

  • Where it wins
    • Targets by geography, device, browser, keywords, URL, context, and weather
    • Supports display, rich media, video, Prebid.js, and network backfilling
    • Includes real-time reporting, viewability measurement, and IVT filtering
  • Where it doesn't
    • Starts at $299 per month, with 2 million impressions included
    • The 45-day trial requires credit-card information at signup
    • Email is the listed support channel

AdvertServe fact sheet, pricing and score →

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