AdShift review
Broad app attribution, event tracking, deep links and fraud checks, with pilot-based entry.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
AdShift is a mobile measurement platform for app marketers, agencies, performance teams, developers and product teams. It connects campaign and channel activity to installs and post-install value, with reporting for app events such as sessions, purchases and subscriptions. The feature set spans iOS and Android attribution, re-engagement measurement, deep links and fraud validation. Its breadth will appeal to teams that need campaign measurement alongside in-app analytics, rather than a tool focused only on install counts.
The product’s measurement workflow brings together direct and deferred deep linking, partner postbacks for attributed installs and events, and SKAN-related measurement with conversion-value configuration. SDKs and plugins are available for Android, iOS, Unity, React Native and Flutter, while the listed platforms also include web and API. This combination can suit teams coordinating app campaigns across channels and development environments. Fraud protection and validation rules provide a way to flag suspicious traffic, though the available description does not establish the depth of those controls.
The Free / Pilot tier includes basic attribution tracking, real-time campaign measurement, an analytics dashboard, event tracking and pilot onboarding; the pilot is described as covering up to 10,000 attributed conversions per month during its period. Growth adds core paid and organic attribution, SKAN basics, partner postbacks, basic ad revenue, ROAS and LTV reporting, plus priority support, with usage-based pricing. Enterprise adds advanced integrations and event governance, advanced revenue reconciliation, higher conversion limits and implementation support, at custom pricing. Choose AdShift if broad measurement coverage and SDK options matter; teams seeking a permanent free plan or a clearly stated Growth rate may prefer to compare alternatives.
AdShift pros and cons
- Where it wins
- Tracks installs and post-install activity across campaigns and channels
- Combines event tracking, deep links, SKAN workflows and partner postbacks
- SDKs and plugins support iOS, Android, Unity, React Native and Flutter
- Where it doesn't
- The Free / Pilot offer is limited to a pilot period
- Growth pricing is usage-based, with no published numeric rate
- Enterprise adds advanced capabilities but requires custom pricing
AdShift fact sheet, pricing and score →
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