302.sh review
An affordable smart-link tool for creators, with useful routing and analytics.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
302.sh is a cloud URL-shortening service for creators, indie hackers, small businesses, and campaign teams. It creates short links, manages redirects, supports branded custom domains with automatic TLS, and provides click analytics. Smart routing can direct visitors by device, geography, referrer, or time. QR codes, password-protected links, link expiration, A/B routing, bulk CSV import, phishing and malware screening, and a public API extend it beyond basic link shortening. The service is available on web and iOS.
Pricing follows a freemium model. The Free plan costs $0 per month and includes 5 new links per month, up to 50 saved links, 2,000 analytics events per month, 90-day click analytics, and QR codes on every link. Creator costs $9 per month and adds 500 short links, 25,000 analytics events per month, 1 custom domain, smart routing, password-protected links, and a public API. Pro costs $29 per month with 5,000 short links, 250,000 analytics events per month, 5 custom domains, bulk CSV import, A/B split routing, and higher API rate limits. Business costs $79 per month and includes 25,000 short links, 2,000,000 analytics events per month, 25 custom domains, priority support, and a 99.99% edge SLO.
The strongest fit is for creators and small campaign teams that need branded links, QR codes, routing rules, and measurable clicks without starting on an expensive plan. Cloudflare Safe Browsing and Stripe are listed integrations, while the public API supports links and analytics on paid plans. The main constraint is scale on the Free plan: 5 new links per month and 50 saved links make it better for light use than active campaigns. Choose Creator or Pro when routing, custom domains, API access, testing, or bulk import matter; choose Business when higher limits, priority support, and the listed edge SLO are priorities.
302.sh pros and cons
- Where it wins
- Free plan includes QR codes and 90-day click analytics
- Smart routing supports device, geography, referrer, and time
- Paid plans add branded domains, APIs, testing, and bulk import
- Where it doesn't
- Free plan allows only 5 new links per month
- Team seats and role-based access are listed as coming soon
- Advanced features and higher limits require paid plans
302.sh fact sheet, pricing and score →
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