1Q review
A transparent pay-per-response platform for fast concept testing and targeted feedback.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
1Q is a consumer engagement and market research platform for brands, marketers, and researchers that need targeted respondent feedback. It supports question creation, demographic and location targeting, real-time response collection, interactive filtering, and result analysis. Its use cases include product validation, concept testing, brand and creative insights, public opinion research, focus-group recruiting, in-store research, product trials, and marketing engagement. Web, iOS, and Android access, along with a proprietary respondent panel, make it suitable for teams seeking quick feedback across digital and mobile audiences.
Pricing is usage-based rather than organized around monthly user plans. The Pay per response plan costs $1 per response and includes real-time responses, demographic and location targeting, downloadable Excel results, free customer support, and credits valid for one year. Additional per-response charges apply to some payment methods. This structure suits projects with clearly defined respondent needs and gives buyers a direct link between research volume and spend. It is less suitable for teams that prefer a free tier, fixed monthly billing, or a broader set of advanced research methods included in a standard subscription.
The platform’s strongest area is rapid feedback workflow: responses arrive in real time, results can be filtered interactively, and findings can be exported to Excel and PowerPoint. Respondent recontacting and custom panels extend the product beyond one-off surveys, while focus-group recruiting supports qualitative follow-up. However, 1Q does not provide conjoint analysis or AI features, narrowing its fit for research teams that need those capabilities. Choose 1Q for transparent concept testing, polling, targeting, and follow-up research; consider an alternative when conjoint, AI-supported research, or subscription-based pricing is central to the workflow.
1Q pros and cons
- Where it wins
- $1-per-response pricing keeps usage costs easy to understand
- Real-time analytics with demographic and location targeting
- Supports recontacting, custom panels, and downloadable exports
- Where it doesn't
- No free plan for trying the platform before purchase
- No conjoint analysis or AI features
- Some payment methods add per-response charges
1Q fact sheet, pricing and score →
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