1000minds review
A specialized web platform for adaptive conjoint studies, segmentation, and decision modeling.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
1000minds is web-based software for conjoint analysis, discrete choice experiments, preferences research, and multi-criteria decision-making. It is designed for researchers, businesses, governments, healthcare organizations, consultants, academics, and nonprofits that need to measure trade-offs and turn participant preferences into decision models. Surveys can be customized in any language, while adaptive pairwise choices, participant-level utilities, segmentation, and reporting support more detailed analysis than a basic opinion survey.
Pricing is structured around either a single study or broader platform access. Self-service conjoint analysis costs $3,500 per survey as a one-time payment and includes automated analysis, with optional expert advice and support. The Research platform costs $25,000 per year and adds the full suite of tools, unlimited surveys, shared access for teams and stakeholders, and expert advice and support. A 15-day free trial is available, but there is no free plan. The annual option makes more sense for organizations running repeated studies, while the per-survey option suits a defined project without an annual commitment.
The standout capability is the combination of adaptive conjoint analysis, discrete choice experiments, market simulation, participant-level utilities, and k-medoids/PAM clustering. Real-time automated reporting and response-quality and participant filters help move from collected preferences to interpretable results. Integrations with research survey panels, other survey tools, and Microsoft Azure support an existing research stack. Its narrow focus is a strength for teams doing structured trade-off research, but the cost and specialization make it less suitable for occasional researchers seeking a low-cost, general-purpose survey tool. Choose 1000minds when adaptive conjoint and decision modeling are central; choose another option when broad survey coverage or a smaller budget matters more.
1000minds pros and cons
- Where it wins
- Adaptive pairwise choice surveys with PAPRIKA methodology
- Market simulation, utilities, clustering, and participant filters
- Real-time reporting with shared team and stakeholder access
- Where it doesn't
- The $3,500 starting price is high for a single survey
- Annual access costs $25,000, limiting fit for smaller budgets
- Focused on conjoint and decision modeling rather than broad research workflows
1000minds fact sheet, pricing and score →
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