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Japan’s fintech scene is easier to understand by what companies do than by an overall ranking. Association directories list ventures across payments, lending, factoring, insurance, financial information, accounting, asset management, blockchain and risk tools. Those listings are useful for mapping the field, but they do not establish a company’s scale, product quality or current financial health.
How to read this map
“Japan’s fintech startups” can mean Japan-based ventures or companies serving the Japanese market. The directories below include both, as well as established firms and overseas participants. A directory category means that an association lists a company in that area; it is not an independent assessment of its product, availability, regulatory status or traction.
The Fintech Association of Japan maintains separate venture and corporate member directories. Keep those lists distinct: the corporate directory includes mature financial institutions and technology vendors, not just startups.
Payments and financial infrastructure
Payments involve more than consumer checkout apps. Firms in this part of the ecosystem may provide account connectivity, payment processing or transfer infrastructure for consumers, businesses and financial institutions. The Fintech Association venture directory includes payment and transfer ventures, while a separate industry directory offers a snapshot of payment-agency membership.
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As of October 1, 2026, the Electronic Payment Service Providers Association of Japan listed 36 members: 22 first-class members and six second-class members, alongside other listings. The association describes first-class members as including registered payment agency operators mainly using bank open APIs or other registered operators; second-class members are firms aiming to register. These classes describe the association’s categories, not whether a firm is a startup.
Named first-class members include Money Forward, Moneytree, freee, Airwallex Japan and SMBC Card. Klarna Japan and SBI Neo Financial Platform are examples listed in the second class. Membership does not by itself establish the scope of a company’s current services or its scale. See the association member list.
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Lending, factoring and credit
The venture directory classifies iYell under lending and loans, and OLTA under factoring. It also lists Cloud Loan, Impact Circle, AMFC Japan and WINWILL in these broad areas. Lending and factoring address different needs: lending provides credit, while factoring generally concerns financing against invoices or receivables. The directory identifies categories, but does not provide enough evidence to describe each firm’s current offer, customers or regulatory role.
Insurance
Hokan Group, iChain, Protosure Japan and justInCase Technologies appear in the venture directory’s insurance category. That listing is a starting point for exploring insurance-related ventures, not a comparison of their business models or confirmation that a particular product is currently available.
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Wealth, asset management and financial information
Moneytree is listed under financial information. The directory also places fundnote, LUCA Japan, MILIZE and other firms in asset-management or related categories. These labels can cover different kinds of activity, so they should not be read as proof that every listed company directly manages consumer investments. The corporate-member directory includes established asset managers and financial institutions as well; those organizations should not automatically be described as startups.
Accounting, data, compliance and blockchain
The venture directory also spans business functions and enabling technologies. Examples include LayerX under AI and big data, TRUSTDOCK under security, and Pacific Meta and Gluefi in blockchain or crypto-related categories. Moneytree is listed in financial information. The directory gives category labels, not a sufficiently detailed or current product description for each firm.
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For a closer comparison, check each company’s own current service information and the relevant official register for its regulatory role. Also verify geography and availability: association membership alone does not establish where a product can be used or whether it remains active.
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The Japan Financial Innovation Award 2026 startup page highlights four examples that show the range of activity:
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- Trinity Technology: The award page describes its Ohisapo service as support for older people living alone and says the service has business ties with 20 banks. That figure is the award page’s statement, not an independently established measure of adoption.
- Recept: The page lists proovy, described as a bank venture-capital service.
- Digital Wallet: The page lists an announcement for TAX REFUND JAPAN, described in connection with international remittance.
- BANKEY: The page lists a launch announcement for Pay By Bank, based on bank accounts.
These are examples from the award page and its linked announcements, not a comprehensive shortlist or evidence of market share. Read the Japan Financial Innovation Award 2026 page for the source descriptions.
What these directories can—and cannot—tell you
Association directories help answer “who is listed in this part of fintech?” They do not provide comparable measures of customer numbers, revenue, funding or product performance, and they do not independently verify current operations. The Japan Financial Services Intermediary Association, for example, listed 41 member firms as of September 1, 2026; that is a membership count, not a startup ranking or an assessment of the sector’s size. Its member directory is a separate view of financial-services intermediaries.
If you are evaluating a particular company, treat the directory as a discovery tool. Then verify its current service and target users through company materials, check the appropriate regulator’s register for licensing or registration where relevant, and seek independently sourced adoption or financial figures before drawing conclusions about scale.
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