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Incogni is the closer fit if you want recurring, largely hands-off requests to data brokers; Kanary is the closer fit if you need risk-based monitoring and broader mitigation options. The better choice depends on your location, the kinds of exposure you want addressed, whether you need custom removals, and what the subscription costs at renewal. Neither service controls every website, so a listing’s removal is not guaranteed.
How Incogni and Kanary approach personal-data exposure
Both services seek to reduce personal information online, but their approaches are not identical. Incogni centers on recurring opt-out requests to data brokers. Kanary describes a risk-based process that monitors exposure and can combine removals with other mitigation steps.
Do not treat each provider’s site-coverage figures as directly comparable: the services describe different coverage models. A larger number of sites listed does not by itself show how many of your particular listings will be removed.
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Incogni: recurring broker opt-outs
Incogni’s Standard plan submits recurring automated removal requests across 420+ data broker sites, including requests involving multiple email addresses, phone numbers, and home addresses. Its Unlimited plans add custom removal requests for sites outside Standard coverage; Incogni describes this additional coverage as 3,000+ sites. Annual plans include ongoing monitoring and resubmitted requests, according to the company. See Incogni’s pricing and subscription plans.
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Incogni says response times depend on the broker: some respond within hours, while others take weeks. Requests may take more than 30 days, so one month may not be enough for removals to complete or remain durable. Incogni’s plan and pricing guidance explains that removal scope and applicable rights can differ by location. The company cites laws including GDPR, UK GDPR, CCPA, and PIPEDA; that does not mean every right or plan works the same way worldwide.
Kanary: risk-based monitoring and mitigation
Kanary describes coverage, scan frequency, remediation, and support as configured to risk. Its process can include asking a site to remove information, updating exposed information with less sensitive details, enrolling someone in address confidentiality programs, or escalating an issue. Those options matter when the concern is broader than a standard broker listing.
Kanary says some public records, such as property or professional records, may not be removable. Its July 2026 product brief says timelines can range from 24 hours to 90 days or longer, and explains that third-party sites control deletion: “But Kanary cannot directly delete the data on someone else’s website.” That is a description of the limits of its process, not independent proof of an outcome. Read Kanary’s 2026 Product Brief.
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Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →What the plans cost—and what the prices mean
The figures below are the prices displayed on the providers’ pages when accessed on October 7, 2026. They can change. Incogni’s listed monthly equivalent is based on annual billing, and its first-year amount differs from renewal. Kanary lists annual prices per account and warns that advanced configurations may cost extra.
| Service and plan | Displayed annual pricing | Family option |
|---|---|---|
| Incogni Standard | $7.19/month equivalent; $86.29 for year one, then $95.88 annually | Family plan covers up to five members |
| Incogni Unlimited | $13.49/month equivalent; $161.89 for year one, then $179.88 annually | Family Unlimited: $20.69/month equivalent; $248.29 for year one, then $275.88 annually |
| Kanary Core | $250/year per account | Family members listed at 50% off |
| Kanary Advanced | $500/year per account | Family members listed at 50% off |
Incogni’s listed rates are promotional first-year prices followed by the stated renewal rates; taxes may apply. Confirm the current checkout total, billing term, and renewal amount before subscribing. Kanary’s pricing page lists Core at $250/year and Advanced at $500/year per account, with family members at 50% off; it also notes that advanced configurations may incur additional costs. Confirm eligibility, included features, and any added charges on the live plan page. Check Kanary’s current pricing and plan details.
Which service fits your situation?
| If you need… | More likely fit | Why |
|---|---|---|
| Recurring broker opt-outs with minimal involvement | Incogni Standard | Its core model is recurring automated requests across its stated broker coverage. |
| Requests to sites outside standard broker coverage | Incogni Unlimited | Unlimited adds custom removal requests, according to Incogni. |
| Exposure monitoring and mitigation beyond broker opt-outs | Kanary | Its described approach can include remediation and escalation, with features varying by tier. |
| Social media and AI/LLM exposure in scope | Kanary Advanced, if eligible | Kanary’s July 2026 brief says Advanced expands coverage to social media and AI/LLMs. |
| A household plan | Either, depending on needs and terms | Incogni lists plans for up to five members; Kanary lists a 50% discount for family members. |
Geography can determine whether a plan is an option at all. Kanary’s July 2026 brief says Core is available only to US residents, while Advanced is available outside the US in some countries—not all countries. Check current eligibility for your location before comparing features or prices. Incogni also says its available rights and removal scope vary by jurisdiction. Check Incogni’s country availability information.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What independent testing says about removal success
A 2025 peer-reviewed study by He et al., “Measuring the Accuracy and Effectiveness of PII Removal Services,” reported an average removal success rate of 48.2% across four tested services. In that study, Incogni’s removal success was 76.6%, while Kanary’s was 23.4%. Read the study in Proceedings on Privacy Enhancing Technologies.
Those figures are study results, not a forecast or guarantee for an individual. The authors caution that their participant sample consisted mainly of US university students and may not represent typical customers. They also report variation across users and brokers. The results offer a useful comparison under the study’s conditions, but they do not settle which service will remove a particular listing today.
Quick Recap
Check these details before you subscribe
- Make a short exposure list. Note the types of information and sites that concern you, such as broker profiles, social-media posts, AI/LLM exposure, or public records. Match those needs to the service’s stated scope rather than relying on a headline site count.
- Verify availability where you live. In particular, confirm Kanary tier eligibility for your country and which rights or request types apply under local rules.
- Compare renewal costs. For Incogni, distinguish the first-year promotion from the later annual charge. For Kanary, check whether your desired configuration adds costs.
- Allow time for third parties to respond. Requests are not instant deletion commands, and removal timelines differ by site.
- Decide what you need when a record cannot be removed. If mitigation, escalation, or help with residual exposure matters, assess the specific options included in the relevant Kanary tier rather than assuming a public record can be deleted.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
