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The ₹2.3 crore figure is a conversion of reported business revenue—not Amy Suto’s personal salary or take-home pay. A 2026 Business Insider profile put her writing newsletter and job-board business above $263,000 in annual gross recurring revenue; Suto clarified the next day that this was gross annualized recurring revenue. She says memoir ghostwriting remains her primary income.
What the ₹2.3 crore figure means
A Hindustan Times headline converted the reported dollar figure into ₹2.3 crore. The underlying figure comes from Suto’s account to Business Insider: more than $263,000 in annual gross recurring revenue for the business she runs with her husband, Kyle Cords. In an October 2, 2026 clarification on her official site, Suto wrote, “That figure is revenue, not my take-home pay.”
Gross annualized recurring revenue describes the subscription revenue run rate, not the amount either owner personally receives after platform and payment fees, operating costs, salaries, or taxes. The available reporting does not state their individual pay, expenses, taxes, or net income. Suto says Substack takes 10% and Stripe charges payment-processing fees; she estimates about 85 cents of each subscription dollar remains before the business’s own expenses.
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Suto started Make Writing Your Job in June 2023 to write about the realities of earning a living as a writer. She says people regularly asked how she found writing work, and she had more work than she could accept but few writers to recommend to clients.
The newsletter has a free tier alongside paid memberships. Business Insider reported these prices in October 2026; subscription terms and prices can change:
| Offer | Reported price | What is established |
|---|---|---|
| Free tier | Free | A free subscription option was reported; specific benefits were not stated. |
| Standard membership | $19 per month | Reported price at publication; specific benefits were not stated. |
| Founding membership | $550 per year | Reported price at publication; specific benefits were not stated. |
In 2024, Suto and Cords added a job board. Suto says it began with opportunities she could not take herself, then expanded as they found writing jobs online. The project also offered free resources, author interviews, and community features. The Business Insider profile reported more than 58,000 subscribers across the newsletter.
How the business grew
Suto describes a slow first year and a half, followed by faster growth after the job board launched. She says the business reached six figures in annualized revenue around mid-2025 and more than doubled from there. That is her account of one business’s trajectory, not evidence that adding a job board will produce the same result for another newsletter.
Her reported growth practices included:
- Consistent publishing: Suto says she has published weekly since launch and “haven’t missed a week of publishing since I started.”
- Search and discovery: She says she used search-optimized headlines and articles, social media, Substack Notes, LinkedIn, and Threads to reach readers.
- A related product: The job board addressed a practical need among writers seeking work and gave the business an offering beyond newsletter memberships.
Hindustan Times reported that the couple spent less than $100 on advertising, summarizing the Business Insider profile. That reported figure is not an independent audit, and neither it nor the listed channels establish which tactic caused growth.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What this case can—and cannot—tell aspiring newsletter writers
Suto’s experience shows one way a newsletter can become part of a larger writing business: publish around a defined audience, then add a complementary resource such as a job board. It does not establish a typical Substack income, a likely success rate, or a reliable timetable for reaching a particular revenue level. The available sources provide no population-wide earnings data against which to compare her results.
Anyone assessing a similar idea can use this case to ask practical questions, rather than treat it as a forecast:
- Can you serve a clear audience consistently, and do you have enough useful material to sustain publication?
- Would readers pay for a membership, a separate service or resource, or some combination? What would each offer include?
- Can you reach potential readers through search, social platforms, or other channels without assuming that any one channel will work?
- After platform and payment fees, operating expenses, and taxes, what would revenue leave as actual owner income?
- Does the business depend on your ongoing publishing and expertise, and how would it function if you paused?
Suto says the newsletter is a side hustle and that memoir ghostwriting remains her primary income. She and Cords both draw salaries from the business, but their amounts are not reported. Her official site also lists Six-Figure Freelance Writer, a book about her freelance-writing journey; it is separate from the evidence about how the newsletter business grew.
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