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How do I turn off automatically created assets in Google Ads? First identify which control is creating the content. Search campaigns use the older Automatically Created Assets control, now moving to AI Max’s text customization. Performance Max has a separate text-customization control, while dynamic sitelinks, callouts and structured snippets are managed as account-level automated assets. These settings are not interchangeable.
The instructions below show the exact path for each scope, explain what disabling does to existing assets, and show how to verify the change in Google Ads reports.
Identify the control before changing anything
Google Ads can create several different kinds of content. A generated headline or description in a responsive search ad is controlled at campaign level. A generated text asset or expanded final URL in Performance Max is controlled inside that Performance Max campaign. A dynamic sitelink, callout or structured snippet can be an account-level automated asset shared across eligible campaigns.
Use this decision table to select the right setting:
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| What you want to stop | Where the control lives | What the change does |
|---|---|---|
| Extra headlines or descriptions in a Search campaign | Search campaign settings; the feature is transitioning from Automatically Created Assets to AI Max text customization | Stops future text generation for the selected Search campaigns |
| AI-generated text or expanded final URL assets in Performance Max | Performance Max campaign Settings > Asset Optimization > Text Customization | Turns off generation, final-URL expansion, or both, depending on the boxes you clear |
| Dynamic sitelinks, callouts, structured snippets or another account-level type | Campaigns > Assets > Association(s) > Account-level automated assets > Advanced settings | Turns off the selected account-level asset type for the account |
| One generated asset that already exists | The relevant asset or asset-group report | Removes that individual asset; it does not necessarily disable the feature that can create another one |
If an asset is still serving after you changed a campaign setting, check whether it belongs to one of the other scopes in the table. A Search setting cannot disable an account-level dynamic sitelink, and a Performance Max setting cannot change a Search campaign.
Turn off legacy Automatically Created Assets in a Search campaign
Some accounts still show the older label Automatically Created Assets. Google is transitioning this feature to AI Max under the name text customization, so the menu may differ between accounts. When the legacy control is available, use the following route.
- Sign in to Google Ads and open Campaigns.
- Select the Settings tab.
- Select the Search campaign or campaigns you want to change. Selecting multiple campaigns lets you apply the same change in bulk.
- Choose Edit > Change automatically created assets settings.
- Select Off: Use only assets I provide directly for my ads.
- Optionally choose a reason for the change.
- Click Apply.
The wording “use only assets I provide directly” applies to the generated Search text controlled by this setting. It does not turn off account-level automated assets or change the assets you manually supplied in responsive search ads.
If the legacy menu is missing
A missing legacy menu does not necessarily mean the feature is unavailable. Open the affected Search campaign’s AI Max settings and look for Text customization. Google describes text customization as the replacement path for the older Automatically Created Assets control. Enablement and disablement can therefore be presented inside AI Max rather than under the old menu.
Google also notes that, after the legacy feature is disabled, turning it on again requires opting in through the new AI Max experience. Record the setting you changed and the campaign name so another administrator can tell whether the account is using the old control or the AI Max control.
Manage current Search text customization through AI Max
Search text customization creates additional headlines and descriptions that can be used with the responsive search ad assets you supplied. Google says its inputs can include your domain, landing page, existing ads and ad-group keywords. For a particular query, the system selects eligible text from those assets based on relevance and predicted performance.
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How to switch it off
The exact labels can vary while the transition is in progress, but the setting is campaign-level and is reached from the Search campaign’s AI Max configuration. Open the campaign, locate AI Max, and open Text customization. Turn the setting off and save or apply the campaign change. If your account still presents the legacy path, use Campaigns > Settings > Edit > Change automatically created assets settings and choose the off option described above.
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Check what actually served
Disabling a control is an administrative change; it does not tell you which text appeared before the change. To audit delivery, open the ad-level asset report and the combination report for the affected Search ads. These reports show the assets and combinations associated with delivery, allowing you to compare generated text with the landing page and your policy requirements.
Google advises monitoring the accuracy of text customization against the site and applicable ad policies. Review claims, prices, product names, locations and other changeable details on the landing page before deciding whether a generated asset should remain eligible.
Turn off text customization in Performance Max
Performance Max uses a different control from Search. Do not follow the Search campaign menu path for this campaign type.
Disable generated text and, if needed, expanded final URLs
- Open Campaigns and select the Performance Max campaign.
- Open the campaign’s Settings.
- Expand Asset Optimization.
- Open Text Customization.
- Clear Generation to stop Google from generating text assets.
- If you also want to stop expanded final URL assets, clear Final URL.
- Save the setting.
The Final URL option cannot be selected by itself without text assets. If you clear Generation, check the available Final URL control and clear it as well when your goal is to stop both types of expansion.
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Change several Performance Max campaigns at once
Google also documents a bulk campaign-edit route for changing text-customization settings to Off. Select the applicable Performance Max campaigns from the campaign list, open the bulk edit controls, choose the text-customization setting, set it to Off and apply the change. Review the resulting campaign list afterward because a bulk edit can affect every selected campaign.
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What happens to existing Performance Max assets
Disabling text customization and removing an individual asset are separate operations. Google Ads Help states: “When you disable text customization, assets will be reported as ‘Removed’ and no longer serve.” This statement applies to the Performance Max text-customization control.
If one generated asset is inaccurate and you do not want to disable all generation, open the Performance Max asset-group report, identify the Google AI asset and remove that asset. Expanded Final URL assets have their own reporting tab. Removing one there applies across ad groups and Final URLs in that campaign, so check the scope before confirming.
Turn off account-level automated assets
Account-level automated assets are not the same as generated Search headlines and descriptions. Google says these assets can be shared across campaigns, and most can be eligible to serve alongside assets you supplied manually. Examples include dynamic sitelinks, callouts and structured snippets.
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- Open Campaigns > Assets.
- Switch to the Association or Associations view, depending on the label in your account.
- Open the three-dot menu.
- Choose Account-level automated assets.
- Open Advanced settings.
- Select the specific asset type you want to stop, such as dynamic sitelinks, callouts or structured snippets.
- Provide a reason and any requested comments.
- Save or choose the control to turn the asset type off.
Select only the type that is unwanted. Turning off dynamic sitelinks does not turn off dynamic callouts, and disabling an account-level type does not disable Search text customization or Performance Max generation.
Why an account-level change can affect many campaigns
Because these assets are account-level, one setting can change eligibility across multiple campaigns. Before saving, list the campaigns that rely on the asset type and decide whether the account-wide scope is acceptable. If only one campaign is affected, use that campaign’s own asset controls where Google provides them instead of changing the account-level setting.
Disable generation or remove an existing asset?
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- Disable generation when you do not want new AI-created text or URL expansions to be eligible in the future.
- Remove one asset when a particular headline, description, text asset or expanded final URL is wrong but the broader feature remains useful.
- Turn off an account-level type when dynamic sitelinks, callouts, structured snippets or another shared asset type is the unwanted content.
- Replace your supplied assets when the issue is an advertiser-provided headline, description or URL. A generated-asset switch does not remove assets you entered yourself.
Removing an asset is not a permanent substitute for disabling generation. If the generating feature remains on, Google may create another eligible asset later. Conversely, disabling a feature does not necessarily delete every manually supplied asset in the campaign.
Verify the change after saving
Use a short audit rather than assuming that the confirmation message changed every place where an asset can appear.
- Reopen the campaign or account setting and confirm that it shows Off, or that the relevant checkboxes are cleared.
- For Search, open the ad-level asset report and combination report. Check whether generated assets are still listed and whether newly recorded combinations use only the assets you supplied.
- For Performance Max, inspect the asset-group report for Google AI assets and the separate expanded Final URL reporting tab. Confirm that disabled assets are marked Removed and no longer serve, as described by Google Ads Help.
- For account-level automated assets, return to the Associations view and verify that the selected type is off in Advanced settings.
- Check the campaign type and account scope if an asset remains visible. A surviving asset may be controlled by a different setting, may be manually supplied, or may be historical reporting rather than current serving.
Reports can continue to show historical records after a setting is changed. Distinguish an asset listed for past delivery from an asset currently eligible to serve; the status and date range in the report are important.
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“I cannot find Automatically Created Assets”
Look in the Search campaign’s AI Max settings for Text customization. Google is moving the legacy feature to that name and location. Confirm that you selected a Search campaign rather than Performance Max, because Performance Max has its own Asset Optimization section.
“I turned off Search generation, but a dynamic sitelink still appears”
A dynamic sitelink is an account-level automated asset, not a generated Search headline or description. Use Campaigns > Assets > Association(s) > Account-level automated assets > Advanced settings, then turn off the sitelink type.
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“A Performance Max generated asset is still listed”
Open the Performance Max asset-group report and check the status. A historical asset can remain in reporting even after it is no longer eligible. Google’s documented behavior for disabled text customization is that affected assets are reported as Removed and no longer serve. If only one asset is problematic, remove it from the asset-group report; if expanded final URLs are involved, use their separate reporting tab.
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“The Final URL option is unavailable”
Performance Max does not allow Final URL selection without text assets. Check the Generation control first. If you need to stop both forms of expansion, clear Generation and then clear Final URL where the interface allows it.
“The setting changed in one campaign but not another”
Campaign-level settings apply only to the campaigns you selected. Repeat the change for the other campaigns or use the documented bulk-edit control. Account-level automated assets are the exception: their setting can affect eligible campaigns across the account.
“I disabled the feature but my ad still uses a headline I did not expect”
Inspect the ad’s asset report and your responsive search ad. The headline may have been supplied manually, may belong to an account-level asset type, or may be a historical combination recorded before the change. Identify the asset type first, then change the control that owns it.
Operational checks before and after disabling
Before you switch anything off
- Record the campaign names, campaign type and current setting.
- Export or note the generated assets you may need for compliance or change management records.
- Review landing-page claims and policy-sensitive wording so you know whether the problem is inaccurate content, unwanted automation or both.
- Decide whether you need an account-wide change or only a campaign-level change.
- Confirm that manually supplied headlines, descriptions, sitelinks or URLs are ready to carry the intended message.
After you switch it off
- Recheck the setting after the save completes.
- Review the relevant report using a date range that includes the change.
- Watch for delivery changes in impressions, clicks and conversions, but do not attribute a performance outcome to the setting without controlling for other campaign changes.
- Check newly served combinations and landing-page destinations for accuracy.
- Document whether you disabled generation, removed one asset, or turned off an account-level type; these actions have different future behavior.
Key distinctions to remember
The old Search label and the current AI Max label describe a transition, not two independent switches that should both be changed. Search text customization is campaign-level and concerns additional headlines and descriptions. Performance Max text customization is also campaign-specific but uses the Asset Optimization menu and includes separate Generation and Final URL controls. Account-level automated assets are shared controls for selected asset types. Individual asset removal is a reporting action rather than a feature switch.
When an interface label does not match these instructions, identify the campaign type first, then look for the same scope and function: Search AI Max text customization, Performance Max Asset Optimization > Text Customization, or account-level automated assets under the Assets Associations view.
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