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To use automated bidding for a Google Ads Video Reach campaign, create a Video campaign with a supported Video Reach subtype, then leave the ad-group bid setting at its default and enter no bid. The automated-bid control is a beta feature with limited availability, so it appears only in eligible accounts. If it is not available, choose Set a target tCPM and manage a manual Target CPM instead. See Google’s automated bid guidance for the current account-level requirements.
What automated bidding does in Video Reach campaigns
Google’s automated mode removes the need to enter a numeric bid at the ad-group level. Google says it sets and adjusts bids in each auction to deliver the campaign’s full budget efficiently. You provide the campaign budget, dates, audience and creative; the system determines auction bids rather than asking you to maintain a Target CPM value.
The alternative is manual target bidding. With Set a target tCPM, you enter a Target CPM and Google seeks impressions or views while keeping the average cost at or below that target. This is a cost-control option, not the same as automatic bidding. The choice is therefore a trade-off between prioritizing budget delivery and specifying an average unit-cost constraint.
Automated bidding is not a general setting for every video campaign. Google documents it for the Video Reach subtypes Efficient reach, Non-skippable and Target frequency. It is not available for Video Views campaigns. The supported inventory is YouTube, Google video partners and Google TV, and both daily and campaign-total budgets are supported. Details and availability can change by account, so use the labels presented in your own campaign builder.
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Check eligibility before building the campaign
The control is a limited beta
The automated-bid option is a beta feature with limited availability to eligible Google Ads accounts. There is no account-independent switch that guarantees access. If the Bid section does not show the automated default, follow the manual Target CPM path instead; Google’s documented fallback is to set and manage the desired bid yourself.
Confirm that the campaign type is Video Reach
Automated bidding applies to Video Reach, not Video Views. Google’s objective documentation associates Video Reach with Target CPM, while Video Views uses Maximum CPV. Selecting the wrong campaign type can therefore produce a different bidding interface even when the ad creative is also a video.
Prepare the information the builder requires
- A campaign name that identifies the audience, market or flight.
- A daily budget or campaign-total budget. Both budget types are documented as supported for the automated mode.
- Start and end dates when the campaign is flighted.
- Targeting broad enough to support the planned budget, or a clear reason for using a narrow audience.
- Video creative that meets the requirements shown by the selected subtype.
Google’s Video Reach campaign creation guide and Video campaign objectives guide show the regular setup flow. The exact formats and fields can vary by subtype, so treat the current labels in your account as authoritative.
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Set up automated bidding step by step
- Open campaign creation. In Google Ads, open Campaigns and choose to create a new campaign.
- Choose the objective route. Select YouTube reach, views, and engagements, or choose to create a campaign without goal guidance. The wording can differ slightly as Google updates the interface.
- Select Video. Choose Video as the campaign type. Do not select Video Views if you need the Video Reach bidding controls.
- Choose a Video Reach subtype. Select Efficient reach, Non-skippable or Target frequency when that subtype is offered and matches your delivery objective. These are the subtypes Google lists as supported by the automated-bid beta.
- Enter campaign details. Add the campaign name, budget, dates and targeting. Decide whether the audience is large enough for the budget before continuing; the delivery guidance later in this article explains why this matters.
- Open the ad-group Bid section. Leave the default bid setting unchanged and do not type a bid. This is the action that activates automated bidding when the account is eligible. Entering a manual value changes the campaign to target bidding instead.
- Use the manual control only when needed. If you require a cost target, select Set a target tCPM and enter the desired manual Target CPM. If the automated option is absent, this is the supported setup rather than an error condition.
- Add the video ad. Upload or select the video creative and complete any subtype-specific fields shown by the builder.
- Review and publish. Check the subtype, budget type, dates, targeting and Bid section. Confirm that no numeric bid is present when you intend to use automation, then create the campaign.
Understand the three supported Video Reach subtypes
| Subtype | Automated-bid beta | Manual alternative | What to verify in the account |
|---|---|---|---|
| Efficient reach | Documented as supported | Set a target tCPM | Available ad formats and reach controls shown by the current builder |
| Non-skippable | Documented as supported | Set a target tCPM | Subtype-specific creative and format requirements |
| Target frequency | Documented as supported | Set a target tCPM | Frequency settings and the formats presented for the selected market |
The table describes bidding support, not a promise that every subtype or format will be offered in every account, market or campaign configuration. Google’s creation guidance notes that available ad formats depend on the subtype. Read the labels in the campaign builder before committing to a format.
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Choose between automatic bidding and Target CPM
| Decision factor | Automatic bidding | Manual target tCPM |
|---|---|---|
| Bid entry | Leave the ad-group default unchanged; enter no bid. | Select Set a target tCPM and enter a numeric target. |
| Primary control | Google sets and adjusts bids in each auction to deliver the full budget efficiently. | Google seeks impressions or views while keeping average cost at or below the specified Target CPM. |
| Availability | Limited beta for eligible accounts and supported Video Reach subtypes. | Available as the documented fallback when the beta is absent or a cost target is required. |
| Best fit | Campaigns where budget delivery is more important than entering an average CPM constraint. | Campaigns where an average CPM ceiling is a planning or approval requirement. |
| Ongoing work | No manual bid adjustments are required, although delivery and CPM still need monitoring. | Review the reported results and adjust the target when your delivery or cost strategy changes. |
Neither mode removes the need to make audience and budget decisions. A target can restrict delivery if it is too low for the available inventory; automatic mode can produce a higher average CPM when the system is trying to spend a large budget against a small audience.
Verify that automated bidding is active
Before publishing, inspect the ad-group Bid section. An eligible account using the automated mode has no entered target. If you see a numeric Target CPM, the ad group is configured for manual target bidding. After launch, Google also identifies automated campaigns as Automated in the Ad groups table, while manual campaigns display the numeric target.
Use this verification sequence:
- Open the campaign and its ad group.
- Expand the Bidding area in the settings.
- Confirm that Set a target is not selected for automatic mode.
- Open the Ad groups table and check that the bid cell reads Automated, not a numeric target.
- Record the campaign budget, audience and launch date so early delivery can be judged against the intended setup.
Change the bidding mode after launch
Switch from automated to manual Target CPM
- Open the campaign and select the relevant ad group.
- Open the ad group’s settings and expand Bidding.
- Check Set a target.
- Enter the manual Target CPM.
- Save the change.
You can also edit the bid cell directly in the Ad groups table when that editing control is available. The campaign should then show the numeric target rather than Automated.
Return from manual bidding to automated bidding
- Open the same ad-group settings and expand Bidding.
- Uncheck Set a target.
- Save the change without entering a replacement bid.
- Check the Ad groups table for the Automated label.
Returning to automatic mode still depends on account eligibility and a supported Video Reach subtype. If the interface does not offer the unchecked state, keep the manual target and contact the account’s Google Ads support channel rather than assuming the campaign is automated.
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Budget and audience decisions that affect delivery
Allow the initial ramp-up
Google recommends allowing an initial 24-hour ramp-up before making significant audience or budget changes. Treat that period as an observation window: confirm that the campaign is delivering, then inspect the reporting signals before changing multiple variables at once. The 24-hour guidance is a product recommendation, not a guarantee that every campaign will stabilize in exactly one day.
Match budget to audience size
Audience size and budget should be considered together. A very narrow audience paired with a high budget can raise average CPM because the system prioritizes spending the budget against limited available inventory. Broadening the audience, lowering the budget or accepting a different average CPM may be necessary, depending on the campaign’s purpose. Make one deliberate change at a time so its effect can be interpreted.
Decide whether a target is genuinely required
Use automatic bidding when the central requirement is efficient use of the allocated budget and you can accept Google determining auction bids. Use manual Target CPM when finance, procurement or a media plan requires an explicit average cost target, or when the beta is not available. Do not enter a placeholder target simply to complete the form; an arbitrary value becomes a real delivery constraint.
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Monitor the campaign after publishing
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- Delivery: Is the campaign spending and serving as intended?
- Unique reach: How many distinct people or users has the campaign reached, within the reporting definition shown in the account?
- Average CPM: What did the delivered impressions cost on average?
Review these measures together rather than judging the campaign from CPM alone. A low CPM with weak delivery may indicate that the campaign is not spending its available budget; a high CPM alongside a narrow audience may reflect the budget-to-inventory relationship described above. The reporting view and available columns can vary, so use the definitions displayed in Google Ads.
A practical review sequence
- Confirm the campaign and ad group are enabled and that the selected dates include the current day.
- Check whether the bid mode is still Automated or whether someone entered a Target CPM after launch.
- Compare spend with the selected daily or campaign-total budget.
- Review unique reach and average CPM for the same date range.
- Check whether targeting changes, exclusions or a very small audience explain limited delivery.
- After the initial ramp-up, make a single audience, budget or bid-mode change and observe the next reporting period.
Troubleshoot common setup problems
The automated option is missing
This is most often an eligibility or campaign-type issue, not a missing permission in the form. Verify that the campaign is Video Reach rather than Video Views and that the selected subtype is Efficient reach, Non-skippable or Target frequency. If those conditions are met and the option still does not appear, the account may not be included in the limited beta. Set and manage a manual Target CPM instead.
A numeric bid appears even though automation was intended
Return to the ad-group settings, expand Bidding and clear Set a target. Save the change, then check the Ad groups table. A numeric value means the ad group is using manual target bidding; the automated state is represented by Automated.
The campaign is spending slowly
First allow the recommended initial 24-hour ramp-up unless there is an urgent business or policy reason to intervene. Then inspect audience size, targeting restrictions, dates and budget type. A narrow audience can limit available impressions, while a low manual Target CPM can constrain eligible auctions. If you are using automation, do not add a target merely to force delivery; reassess the audience and budget relationship first.
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Average CPM is higher than expected
Compare the CPM with audience size and budget. Google warns that a high budget against very narrow targeting can increase average CPM as the system attempts to spend the budget. Consider whether the audience can be expanded or the budget adjusted. If an explicit average-cost constraint is essential, manual Target CPM provides that control, although a target that is too restrictive can reduce delivery.
The wrong bidding model was selected
Video Reach uses Target CPM controls, while Video Views uses Maximum CPV. If your intended outcome is reach or frequency, recreate or adjust the campaign so the Video Reach objective and subtype are selected. Do not infer the bidding model from the fact that the ad itself is a video.
Supported networks and budget types
For the documented automated-bid implementation, eligible inventory includes YouTube, Google video partners and Google TV. The feature supports both daily budgets and campaign-total budgets. Network availability and the fields shown for a particular subtype can still depend on the account and campaign configuration; review the current builder before launch.
Do these 3 things before closing this tab:
1Fix the driver behind crashes, sound loss and screen glitches2Clear out junk files and repair common Windows errors3Scan for outdated or missing drivers - takes under a minuteUse the current Google documentation when labels differ
Google periodically changes navigation labels and campaign-building screens. Use these official pages when a control is in a different location:
- Automated bid for video reach campaigns explains eligibility, supported subtypes, the no-bid setup, switching modes and delivery guidance.
- Create a Video reach campaign documents the regular creation path and subtype-dependent options.
- About Video campaign objectives distinguishes Video Reach and Video Views objectives and their associated bidding approaches.
When your account differs from a help-page screenshot, follow the text labels currently displayed in the account, while preserving the key rule for automation: use an eligible Video Reach subtype and leave the ad-group bid default unchanged without entering a bid.
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