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To run Ghost at https://example.com/blog/, keep Ghost listening on its local port (normally 2368), set Ghost’s public URL to include /blog/, and configure nginx to reverse-proxy that path to Ghost. Forward the original host, HTTPS scheme, and client IP, then test both slash and non-slash URLs. The most common failures—404 responses, redirect loops, and links exposing 127.0.0.1:2368—come from a mismatch among those three settings.
How the arrangement works
A subdirectory installation has three separate layers:
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1Fix the driver behind crashes, sound loss and screen glitches2Repair Windows errors before they cause bigger problems3Scan for outdated or missing drivers - takes under a minute- Ghost: the application runs privately on the server, listening on port
2368unless you deliberately choose another local port. - nginx: the public reverse proxy receives requests for
example.com/blog/and forwards them to Ghost. - Ghost’s public URL: Ghost must be told that visitors use
https://example.com/blog/, not the internal address or the domain root.
The browser never needs to reach port 2368 directly. nginx terminates HTTPS, preserves the subdirectory in the request, and supplies forwarding headers so Ghost can build correct absolute URLs and redirects.
Before you start
Confirm the prerequisites
- A server where you can install and run Ghost and edit nginx’s virtual-host configuration.
- An existing domain, such as
example.com, whose DNS points to that server. - An unused path reserved for the publication, such as
/blog/. Decide the path before installation; changing it later requires coordinated changes in Ghost and nginx. - HTTPS for the public domain. The production proxy should redirect HTTP to HTTPS.
- Permission to reload nginx and inspect its error log when a request fails.
Choose the exact public URL
Use one canonical URL, including the subdirectory and a trailing slash, for example https://example.com/blog/. Do not configure Ghost with http://localhost:2368, http://127.0.0.1:2368, or the bare domain if readers will use the subdirectory. A mismatch produces internal addresses in links, bad redirects, or assets requested from the wrong path.
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Understand the documentation boundary
As of October 14, 2026, the readily available Ghost subdirectory instructions describe Ghost(Pro) hosting, while a verified, current self-hosted subpath procedure was not available in the material used for this guide. The reverse-proxy pattern below is community-reported and should be checked against the Ghost CLI and self-hosted Ghost documentation for the version you install before you apply it to production. The architecture and required settings are clear; exact installer flags and generated-file names can change.
Step 1: Install Ghost on a local listener
Install Ghost on the server using the supported Ghost CLI process for your operating system. During setup, keep the application bound to the server’s local interface and port 2368, the default reported in community guides. The public web server will be nginx, so Ghost does not need to listen on a public network interface.
After installation, verify from the server itself that the Ghost process is running and that the local listener responds. Do not expose port 2368 through the firewall merely to make the site reachable; nginx should be the internet-facing service.
If the installer asks for a site URL, enter the complete subdirectory URL rather than the domain root. If it creates nginx files automatically, stop and review the existing virtual-host configuration first. A community-reported installation pattern creates new nginx files and symlinks them into sites-enabled; blindly accepting those files can create duplicate server blocks or overwrite assumptions in an established site.
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Step 2: Set Ghost’s public URL to the subdirectory
Set the production URL in Ghost’s configuration to:
https://example.com/blog/Use your real domain and path. The setting is commonly changed through the Ghost CLI’s URL configuration command or directly in the Ghost configuration file, depending on the installed version. Because command names and install flags can change, confirm the exact syntax in the current Ghost CLI documentation before running it. The important result is that Ghost’s production url value contains the scheme, hostname, and /blog/ path.
Restart Ghost after changing the configuration so the running process uses the new value. Then check generated links from a local request or the Ghost logs. If you see 127.0.0.1:2368, localhost:2368, or links that omit /blog, stop and correct the public URL before debugging nginx.
Step 3: Add an nginx location for the subdirectory
Create or edit the HTTPS server block for your domain. The following is a working-shaped template for the arrangement described above; adapt certificate directives, the server name, and file locations to your host.
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server {
listen 443 ssl;
server_name example.com;
# Your existing TLS certificate directives go here.
location = /blog {
return 301 /blog/;
}
location /blog/ {
proxy_pass http://127.0.0.1:2368;
proxy_set_header Host $host;
proxy_set_header X-Forwarded-Host $host;
proxy_set_header X-Forwarded-Proto https;
proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
}
}Why each directive matters
location = /bloggives the path without a slash one canonical redirect to/blog/.location /blog/handles the blog and all of its descendants, including posts, assets, and administrative requests that Ghost generates beneath the configured URL.proxy_pass http://127.0.0.1:2368;sends the request to Ghost’s local listener. Keeping the directive without a replacement path preserves the requested/blog/...URI for an application configured with that same public prefix.HostandX-Forwarded-Hostidentify the public hostname. Without them, Ghost can construct links for the proxy’s internal address instead.X-Forwarded-Proto httpstells Ghost that the visitor used HTTPS even though the upstream hop from nginx to Ghost is plain HTTP. Missing or incorrect scheme information is a reported cause of redirect loops.X-Forwarded-Forcarries the visitor’s address through the proxy chain for logging and application-level decisions.
Do not add a second, conflicting /blog location in another server block. nginx chooses among all matching locations, and an older rule can make a correct-looking block appear ineffective.
Step 4: Redirect HTTP to HTTPS
Use a separate HTTP server block to send every request to the HTTPS version while retaining the original path:
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server {
listen 80;
server_name example.com;
return 301 https://$host$request_uri;
}With this arrangement, the request reaches the Ghost location only after it is encrypted. In the TLS server block, keep X-Forwarded-Proto set to https. If you use a shared configuration for both schemes instead, ensure that the value accurately reflects the visitor-facing scheme at each hop; passing http for an HTTPS page can make Ghost redirect repeatedly.
Step 5: Validate the configuration and reload nginx
- Save the edited server configuration and check its syntax with
nginx -t. Fix every reported error before reloading. - Reload nginx using the service-management command appropriate to your distribution, commonly
systemctl reload nginx. A reload applies the new configuration without needlessly stopping active connections. - Request both
https://example.com/blogandhttps://example.com/blog/. The first should redirect once to the second; the second should return the Ghost site. - Open a post and follow its navigation, images, stylesheets, and canonical links. Every URL should retain
/blogand the HTTPS scheme. - Check the Ghost administrative URL generated by your installed version and confirm that sign-in, publishing, and asset uploads remain under the same subdirectory.
- If anything fails, watch nginx’s error log and Ghost’s application log while making one request. The first failing hop—nginx matching, upstream connection, or Ghost-generated redirect—usually identifies the layer that needs correction.
Diagnose the common failures
A 404 appears at /blog or /blog/
A 404 under a subfolder is a reported Ghost/nginx problem, including in community thread 17656, but the retrieved material does not establish one universal fix. Check the configuration systematically:
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- Confirm that the request is reaching the intended HTTPS server block and not another virtual host for the same domain.
- Confirm that the prefix is exactly the same everywhere:
/blog/in Ghost’s public URL,location /blog/in nginx, and the URL you are testing. - Check whether an older
locationrule, a web-application root rule, or an automatically generated file is taking precedence. - Verify that Ghost is actually listening on
127.0.0.1:2368(or the local address and port you selected) and that nginx can connect to it. - Run
nginx -t, reload nginx, and retry with a fresh browser request so a cached redirect does not obscure the result.
If the upstream request reaches Ghost but Ghost itself returns the 404, inspect the configured public URL and the exact URI nginx sends. Do not assume that changing a trailing slash or stripping the prefix is safe; the correct behavior depends on the Ghost version and its current subpath handling.
The browser is stuck in a redirect loop
Check the forwarded scheme and host first. The HTTPS server must pass X-Forwarded-Proto: https, along with the public Host and X-Forwarded-Host. A proxy that tells Ghost the original request was HTTP can cause Ghost to redirect to HTTPS, while nginx sends the next upstream request with the same misleading value. Also verify that Ghost’s public URL itself starts with https:// and contains /blog/.
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Links point to 127.0.0.1:2368 or omit the folder
This indicates a public-URL mismatch rather than a DNS problem. Set Ghost’s production URL to the complete public address, restart Ghost, and clear any cached page or browser redirect before testing again. The forwarding host headers should agree with that value.
nginx appears to ignore your changes
Run nginx -t against the configuration nginx actually loads, then reload the service. Inspect the enabled-site symlinks and included files. Ghost’s installer may have created a new file and linked it into sites-enabled; an edit to a different file will have no effect. Also look for duplicate server_name entries and confirm which block handles the request.
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Keep the blog location narrowly scoped to /blog/. Do not replace the root site’s existing location / unless you intend to move that site. The exact-match redirect for /blog and the longer prefix for /blog/ should leave unrelated paths to the root application.
Subdirectory or subdomain?
A subdirectory (example.com/blog/) and a subdomain (blog.example.com) are different routing choices. The table separates what is established operationally from what remains unverified in the available material.
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|---|---|---|
| Public address | https://example.com/blog/ |
https://blog.example.com/ |
| Proxy routing | Requires a path-specific nginx location and a Ghost URL containing /blog/. |
Typically uses a separate hostname/server block; the path does not need a blog prefix. |
| DNS | Uses the existing domain’s DNS record. | Requires the subdomain to resolve to the Ghost proxy. |
| Configuration effort | More sensitive to URI prefixes, slash handling, and conflicts with the root site. | Usually simpler path handling, but it introduces a second hostname and TLS/DNS configuration. |
| SEO conclusion | Not established by the evidence available for this guide. | Not established by the evidence available for this guide. |
Choose the subdirectory when the blog should live visibly inside the main site’s URL structure and you are comfortable maintaining a path-aware proxy. Choose a subdomain when isolation and simpler application routing matter more than keeping one hostname. No ranking advantage should be inferred from this guide alone.
Self-hosted nginx versus hosted subdirectory service
| Consideration | Self-hosted Ghost behind nginx | Ghost(Pro) subdirectory hosting |
|---|---|---|
| Server control | You control the operating system, nginx, network exposure, and Ghost process. | The hosting provider manages the application infrastructure. |
| Configuration work | You must set the public URL, proxy location, forwarding headers, TLS redirect, and reload process. | The provider’s subdirectory workflow handles more of the hosting configuration. |
| Maintenance | You are responsible for updates, logs, backups, certificate operations, and recovery. | Infrastructure maintenance is delegated to the hosted service, subject to its plan and controls. |
| Evidence used here | The nginx pattern is community-reported; verify exact self-hosted commands for your Ghost release. | Ghost’s own subdirectory help material is written for its hosted service. |
The hosted option reduces server configuration, while self-hosting provides direct control over the proxy and process. This comparison does not establish pricing or feature parity; consult the current service terms for those details.
Operational checks after launch
- Keep port 2368 private. Expose HTTPS through nginx and allow the Ghost process to accept traffic only from the local proxy where your network policy permits.
- Monitor both layers. nginx access and error logs show proxy behavior; Ghost logs show application responses and generated redirects.
- Re-test after upgrades. A Ghost or CLI update can change generated configuration files or subpath behavior. Repeat the slash, HTTPS, asset, navigation, and administrative checks after each upgrade.
- Protect configuration backups. Preserve the working Ghost URL setting and nginx server block so a failed change can be rolled back quickly. Never publish secrets from the Ghost configuration file.
- Keep one canonical path. Decide whether the site uses
/blog/and redirect only the variant without the trailing slash. Avoid simultaneously exposing the same publication at the domain root, a second folder, and a subdomain.
Deployment checklist
- DNS for
example.comresolves to the nginx server. - Ghost is installed and listening locally on port
2368(or your documented alternative). - Ghost’s production URL is
https://example.com/blog/, including the path. - The HTTPS nginx server has an exact redirect for
/blogand a proxy location for/blog/. - The proxy passes
Host,X-Forwarded-Host,X-Forwarded-Proto: https, andX-Forwarded-For. - HTTP redirects to HTTPS while retaining the requested URI.
nginx -tsucceeds and nginx has been reloaded.- Both slash variants, posts, assets, canonical links, and the administrative interface work without leaving
/blogor HTTPS. - Logs show no repeated redirects, upstream connection failures, or unexpected virtual-host matches.
Bottom line
A reliable Ghost subdirectory deployment is a coordinated three-way configuration: Ghost runs privately on port 2368, Ghost’s public URL includes the full /blog/ prefix, and nginx proxies that prefix while forwarding the public host, HTTPS scheme, and client address. Treat the nginx block above as a version-aware template, verify the exact Ghost CLI syntax for your release, and investigate 404s through the active server block and logs rather than guessing at URI rewrites.
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