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To open AI Insights, sign in to the Bluehost Portal, choose Websites, locate your Sell Online site, select Manage Store, then open AI Insights. The page opens on Action Plan; choose Agent Reports when you want to see which agents surfaced issues and store-area health information.
Open AI Insights in the Bluehost Portal
- Sign in to the Bluehost Portal.
- Select Websites in the left-hand menu.
- Find the relevant site labeled Sell Online. Select Load More if the site is not visible.
- Select Manage Store to open the Bluehost AI Store Dashboard.
- Select AI Insights.
These steps and labels follow Bluehost’s help guide, updated August 30, 2026. The guide associates access to this dashboard with a Sell Online plan. Bluehost’s customer journey documentation describes exploring store creation during a free trial, then upgrading to Sell Online to publish the store and accept orders; it does not establish that every trial account has the same live dashboard access. See the customer journey guide for that account path.
Choose the right AI Insights view
| View | What it is for | What you’ll see |
|---|---|---|
| Action Plan | Prioritized work to do | A to-do list of store recommendations. Bluehost says this is the default tab when AI Insights opens. |
| Agent Reports | Inspect reported issues and store-area health | Reports from agents covering different parts of store operations, with indicators such as alerts, scores, and status tags. |
The Action Plan is the practical starting point if you want the next recommended tasks. Use Agent Reports to examine the agents and health details behind the dashboard’s signals. These descriptions come from Bluehost’s AI Insights guide.
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What Agent Reports cover
Bluehost lists agents for these store areas:
- Catalog Health
- Channel Optimization
- Customer Intelligence
- Inventory Forecasting
- Marketing Automation
- Order Intelligence
- Pricing and Promotions
An agent card may show a red alert badge, a last-run timestamp, a score dial ranging from 0 to 100, and a status tag such as HIGH or CRITICAL. Bluehost’s help guide uses “5 critical” and “Run Today at 10:12 AM” as interface examples; those are illustrations, not expected readings or universal dashboard values.
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How to interpret the recommendations
AI Insights is a dashboard for recommendations and indicators, not a guarantee of business results. Bluehost’s onboarding overview describes prioritized daily and weekly tasks and product performance indicators such as sales potential, discoverability, and operational scores. The reviewed Bluehost material does not establish independent validation of these scores or show that a particular score predicts sales. Treat a signal as a prompt to inspect the relevant store area and decide what action makes sense for your business.
The AI Store Dashboard setup guide describes the broader dashboard as grouping product, customer, discount, shipping, payment, channel, and order management. Its setup checklist covers creating pages, entering catalog items, customizing the storefront, adding business details, and configuring taxes, shipping, and payments.
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