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To run a Facebook ad, use Meta Ads Manager to create a campaign, choose an objective tied to a business goal, set an audience, budget, schedule and placements, build the ad, review it against Meta’s policies, and monitor results. Meta Business Suite can be quicker for a simple promotion or boosted post; Ads Manager is the better starting point when you need more campaign controls and tracking.
Before you create a campaign, choose the result you want
Decide what the ad should help your business achieve before opening campaign setup. Possible goals include increasing awareness, driving visits, collecting leads, promoting an app, or generating sales. These are examples of business outcomes; the objective names and available options shown in your account can vary.
Meta Blueprint’s beginner training treats objective selection as an early campaign decision. Choose the objective that best matches your intended result, rather than selecting one just because its name sounds popular. The objective guides how Meta delivers the campaign and which results are most relevant to assess.
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Choose the right Meta tool for the job
| Tool | Best fit | Trade-off |
|---|---|---|
| Meta Business Suite | A quick ad or promotion of existing content | Faster, simpler setup; less customizable for advanced campaign needs |
| Meta Ads Manager | A campaign that needs more control over setup, placements, creative, or tracking | More decisions to configure and review |
Meta describes Business Suite as a way to quickly create an ad or boost content, and its help checklist directs advertisers to Ads Manager for advanced and customizable campaign creation. Both routes can support advertising across Meta services, but the account options and available controls depend on the campaign.
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How to create a Facebook ad in Ads Manager
1. Check access and billing
Make sure you can access the relevant Facebook Page and ad account. If Ads Manager prompts you to add a payment method, follow the current billing instructions shown in your account. Requirements can differ by account and advertising setup.
2. Start a campaign and select its objective
- Open Meta Ads Manager and select Create.
- Choose the campaign objective that corresponds to your business outcome.
- Review the setup options presented for that campaign. If Advantage+ or manual setup is available, compare the controls shown in your account before proceeding; eligibility and choices vary.
Meta’s training covers objectives, audiences, budget and schedule, placements, creative, and campaign tracking as parts of campaign creation. Exact labels and flows may change over time.
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3. Set the audience, budget, schedule, and placements
Choose who should see the ad and where it can appear. Set the budget and schedule to fit your offer and what your business can afford to spend while learning. There is no universal beginner budget established for every objective, location, or business, so avoid treating a particular amount as a guaranteed route to results.
Placement options are configured at the ad set level in Meta’s Reels guidance. You can use Advantage+ placements for automated placement selection or manually choose placements when that control is available. For the manual-placement flow described in its Reels guidance, Meta recommends selecting six or more placements; that is a recommendation for that context, not a platform-wide requirement.
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4. Build and preview the ad
At the ad level, choose the Page or account identity, add the creative and text, verify the destination, and preview how the ad appears in its intended placements. Check that the destination works and that the message, offer, and landing page agree.
For a Reels placement, Meta recommends vertical 9:16 video, suitable audio, and keeping important messages and visual elements inside the safe zone. Adapt the asset to the placement instead of assuming one crop or format will work equally well everywhere. Meta encourages testing creative and placement choices.
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Meta reports that campaigns including 9:16 video ads with audio and key messages in the safe zone saw twice the delivery to the Reels placement and 34.5% lower cost per result versus image ads. Meta attributes the cost-per-result figure to a global meta-analysis of 15 split tests of Reels-only campaigns comparing still images with qualifying 9:16 video; the advertiser verticals included e-commerce, retail, and consumer packaged goods. The page does not state the year of that specific result card. These are Meta-reported findings from a particular test setup, not a prediction for an individual campaign.
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5. Check policies and publish
Before publishing, review Meta’s current Advertising Standards. Check the ad creative, claims, destination, and targeting against the rules that apply to your campaign. Review does not have a guaranteed completion time across all campaign types; an app-ad quick start’s timing is specific to that workflow and should not be generalized to ordinary campaigns.
For ads about elections, politics, or social issues in the United States, Meta’s February 2026 guidance requires advertiser authorization and a “paid for by” disclaimer. Certain AI-created or altered ads in these categories also require disclosure. Meta says these ads are stored in the Ad Library for seven years. Confirm the current requirements for the specific ad and geography before launch.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to check whether the campaign is working
After the ad is published, use Ads Manager to monitor delivery and the results that match the objective you chose. A campaign intended to generate leads should be judged by its relevant lead results, for example, rather than by a metric unrelated to its purpose. Meta Blueprint includes training on campaign management and tracking.
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- Compare campaign results with the business outcome you set before launch.
- Where practical, change one meaningful element at a time so you can better understand what may have affected results.
- Treat those comparisons as evidence about your campaign and its conditions, not proof that the same change will work for every advertiser.
Meta’s interface also provides transparency information about why people may see ads. Its September 17, 2026 update says “Why am I seeing this ad?” is live on Facebook Reels and explains how activity on and off Meta technologies may inform the machine-learning systems that shape and deliver ads. Meta’s June 1, 2026 update describes a rollout of a unified “About this ad” destination and labels for images or videos created or significantly edited with its own generative AI tools, alongside broader transparency for ads shaped by third-party AI tools. Because these features are rolling out, check the current interface and disclosure requirements in your account.
Quick Recap
Official sources and training
- Meta Ads Guide
- Meta Blueprint learning
- Meta Business Help Center
- Meta AI advertising transparency update
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