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To improve your small business’s visibility, first make sure it qualifies for a Google Business Profile, then claim and accurately complete the listing. Keep your website useful and accessible to search engines, and maintain a Bing Places listing if local customers use Bing. These steps can improve your chances of being found, but no profile, markup, or AI-specific trick guarantees a particular ranking or appearance.
Start by checking whether your business qualifies
Google Business Profile is intended for businesses that meet customers in person, either at a storefront or by traveling to customers in a local service area. An online-only business with no in-person customer contact is not eligible. Check Google’s Business Profile eligibility and setup guidance before spending time on a listing.
If you run multiple eligible locations, Google says you can manage them using Business Profile Manager. Each profile should accurately represent the real business and location it describes.
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Claim and verify the profile so you can manage its details. Then review it as a customer would see it on Google Search and Maps. Google says complete, accurate information can make a business more likely to appear for relevant local searches; it does not guarantee placement.
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- Business name and category: Use the real-world business name and the most appropriate category. Do not add search keywords to the name unless they are genuinely part of it.
- Address or service area: Enter the actual storefront address, or set the service area for a business that visits customers. Do not invent locations.
- Hours: Keep regular hours current and add special hours when they change.
- Phone and website: Provide working contact details that lead to the business.
- Attributes: Add relevant details customers may need, such as accessibility or service options. Google explains how these appear in its Business Profile attributes guide.
- Photos and videos: Add current, useful visuals that accurately show the business, its premises, products, or work.
- Reviews: Monitor and respond to customer reviews professionally and accurately.
For further guidance on profile accuracy, photos, reviews, and local visibility, see Google’s tips to improve local ranking.
Understand what affects local ranking—and what you cannot control
Google describes three main local ranking factors: relevance, distance, and prominence. They apply to local results such as listings and Maps, not as a single formula that a business owner can directly control.
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- Relevance: How well the listing matches what someone is looking for. Accurate categories and complete business information help Google understand the business.
- Distance: How far the business is from the searcher or the location in the query. A business cannot freely change where a customer is searching from.
- Prominence: How well-known the business is. Google says this can reflect information such as links and reviews. Positive ratings and more reviews can help, but no review count guarantees a position.
Google states that there is no way to request or pay for a better organic local ranking. Be wary of anyone promising a guaranteed map position or special access that overrides these factors.
Make your website useful and easy to access
Your website gives search engines and potential customers another way to understand what you offer. Put important business information in accessible text, including your services, the locations you serve, contact details, and hours where relevant. Keep those details consistent with the profile, and make important pages reachable through ordinary links rather than relying on content that cannot be accessed or understood by search systems.
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Google’s guidance for AI Overviews and AI Mode says the same foundational Search SEO practices apply. Pages need to meet Search technical requirements and be eligible to appear with a snippet. Google does not guarantee that a page will be crawled, indexed, or shown in search results.
Use structured data only when it accurately describes the page
LocalBusiness structured data can communicate facts such as business hours and departments. It is a way to describe information already present on the page—not a ranking promise. Use the appropriate type, ensure the markup matches visible content, follow Google’s feature guidelines, and validate it before deployment. Google’s LocalBusiness structured data guide includes validation and indexing considerations; it also notes that display of features using structured data is not guaranteed.
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There is no separate AI SEO recipe
For Google AI Overviews and AI Mode, Google Search Central says there are no additional technical requirements or special optimizations beyond its established Search guidance. The practical priorities are therefore the same: make useful, reliable content, keep pages accessible, follow Search policies, and ensure the site can qualify for ordinary Search inclusion. No special AI text file or schema is required, and inclusion in an AI feature is not guaranteed.
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Keep a Bing Places listing current
If Bing is relevant to your customers, claim or manage a local listing through Bing Places for Business. Microsoft recommends keeping core business details current and consistent across online channels. Check the business name, address, phone number, website, and other key information. A listing can provide another place for customers to discover your business, but the available guidance does not establish a particular ranking lift or customer volume.
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Check listings regularly and assess outside help carefully
Business Profile details may come from the owner, public web pages, third parties, users, and Google’s own interactions with places. Review what is displayed and correct errors when you find them; Google explains these information sources in its guide to how Business Profile information is sourced and used.
Many small businesses can handle basic SEO themselves. If you hire help, ask what work will be done and how it follows public search-engine guidance. Avoid providers promising guaranteed rankings, a special AI shortcut, or access to internal systems. Google’s SEO hiring guide offers advice for evaluating providers.
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