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Seven brands used familiar Navratri imagery—from garba and dandiya to colour, light and religious symbolism—to connect the festival with their products in campaigns reported on October 12, 2026. The executions pair a recognisable celebration cue with a category-specific idea; the roundup describes creative concepts and copy, not campaign performance.
How the campaigns connected Navratri to each brand
The examples below are reported by ETBrandEquity. They show different ways to adapt festival imagery to a product category, rather than a measured comparison of results.
| Brand | Navratri motif | Product connection and reported line |
|---|---|---|
| Baskin Robbins India | An overhead composition forms swirling dancers’ lehengas from ice cream scoops, with dandiya sticks. | The dance-and-dessert pairing: “Dance till you drop. Scoop when you stop!” |
| Polycab India Limited | A shadow of Maa Durga holding a trishul. | The symbolism of protection is linked to electrical safety: “Strength Lies in Safe Connections.” |
| Dulux India | A dancer holding dandiya sticks, with part of her ghagra rendered as paint-swatch cards. | Colour is tied to the nine nights: “Clocking 9 nights in full colour.” |
| Philips Lighting India | Warm light strips take the place of traditional dandiya sticks in an illuminated festive mandala. | The visual makes lighting the celebration’s focus: “Let every night of Navratri glow a little brighter.” |
| Happydent India | The glowing hem of a twirling skirt forms a smile curve. | The dance image is connected to oral care: “Navratri ke 9 din, smile hogi chamking.” The spelling is reproduced as printed in the report. |
| Havmor Ice Creams | Garba rounds are paired with ice cream scoops. | The line links another round of dancing with another serving: “Garba ho ya Havmor, ek aur round toh banta hai!” |
| Asian Paints | Garba dancers appear across an aerial, illuminated shade-card motif. | The colour palette becomes a dance-floor image: “When the whole colour palette hits the floor,” |
What creative approaches stand out
Dance as the shared visual language
Garba and dandiya provide the most direct route into the celebration. Baskin Robbins and Havmor connect movement to ice cream, while Dulux and Asian Paints use dancers to make colour central to the image. These are distinct executions, but each depends on viewers recognising the festival’s dance traditions.
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Turning product features into festival imagery
Dulux and Asian Paints build paint-related cues into the dancers’ surroundings or clothing. Philips Lighting uses light strips as a substitute for dandiya sticks, making the product category part of the ritual-inspired design. Happydent instead uses a skirt’s luminous curve to suggest a smile.
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Using symbolism to make a category connection
Polycab’s Durga-and-trishul shadow brings religious imagery into a message about electrical safety. Unlike the dance-led concepts, its reported line makes the product association explicit through the language of safe connections.
What the roundup does—and does not—establish
The report presents campaign visuals and slogans as examples of brands drawing on familiar Navratri cues. It does not provide sales figures, audience responses, engagement data, brand-preference measures or other evidence that the campaigns changed consumer behaviour. The executions therefore support a comparison of creative choices, not a verdict on which campaign was most effective or whether audiences welcomed them.
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21 Pcs Indian Marigold Garland Decor, Diwali Wedding Backdrop, Multicolor
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TIED RIBBONS Artificial Mogra Jasmine Garland Toran Set of 5, 14 Inch | Lotus Buds Door Hanging for Ganesh Chaturthi Decoration, Diwali Decorations, Pooja, Mandir, Navratri Décor
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Happy Navratri Banner - NO DIY Navratri Party Decorations For Indian Festival Party Décor Glitter
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Qttier Happy Navratri Banner, Pre-strung
- Navratri Decorations: Brighten up your home, temple, or party venue with this vibrant Happy Navratri Banner—the perfect Indian festival decoration to honor the nine nights of Navratri. Its festive design adds a joyful touch to your celebrations!
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