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AI performance replicas can reproduce a performer’s voice or likeness to create screen material the performer did not physically perform, or to alter an existing performance. They are not the same thing as every digital double or visual effect: SAG-AFTRA’s 2026 TV/Theatrical Agreement distinguishes generative AI from traditional CGI and VFX, and its rules apply only to covered work.
What counts as an AI performance replica?
SAG-AFTRA defines a digital replica as a performer’s voice and/or likeness reproduced using digital technology. The term describes whose voice or likeness is represented; it does not by itself identify the method used to create the asset.
The 2026 TV/Theatrical Agreement defines generative AI as a subset of AI that learns patterns from data and produces content based on those patterns. It expressly excludes traditional AI technologies programmed to perform specific functions, including CGI and VFX. As a result, a conventional digitally created double or visual effect is not automatically a generative-AI performance replica.
| Category | Identifiable human performer? | Performer participates in creation? | How it relates to screen performance |
|---|---|---|---|
| Employment-based digital replica | Yes: it reproduces a performer’s voice and/or likeness. | Yes; creation may involve scanning. | May represent or generate a performance beyond what the performer physically performed, or alter an existing performance. |
| Independently created digital replica | Yes: it reproduces a performer’s voice and/or likeness. | No. SAG-AFTRA describes it as made without the performer’s participation and used in a motion picture in which the performer did not work. | A replica used in a production where the performer did not work. |
| Background actor digital replica | Yes: it reproduces a background actor’s voice and/or likeness. | Yes. | A replica category for background actors; applicable terms depend on the covered agreement and production. |
| Traditional CGI or VFX double | Not necessarily. It may depict a performer, but the category alone does not establish that it does. | Not established by the CGI/VFX label alone. | Conventional CGI and VFX are outside the agreement’s definition of generative AI. |
| Synthetic performer | No recognizable performer is represented; the figure is wholly digital and is not voiced by a person. | Not applicable to a recognizable performer’s replica as defined here. | A wholly digital reproduction that appears to be a person, rather than a replica of an identifiable performer. |
These are useful contractual and editorial distinctions, not a claim that every production asset follows a mutually exclusive technical path. Whether an asset is generative, conventional VFX, or a recognizable performer’s replica depends on what it represents and how it is used.
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How are replicas made?
The documented high-level distinction is whether the performer participates. An employment-based replica may be created with the performer’s involvement, with scanning given as an example. An independently created replica is made without the performer’s participation. The category of background actor replica also involves participation.
Those descriptions do not establish a universal technical pipeline. The cited contract materials do not specify particular cameras or scan rigs, voice datasets, software, model-training methods, facial rigs, compositing processes, or review stages. Production methods can vary, and it would be misleading to present one technical workflow as standard based on these definitions alone.
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What can a production do with a replica?
A replica may be used to represent or generate a performer’s voice or likeness in screen material the performer did not physically perform, or to digitally alter an existing performance. The allowed use is not determined simply by the existence of a replica: the production context, the description provided to the performer, the applicable agreement, consent, and compensation provisions matter.
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SAG-AFTRA’s 2023 contract guidance says covered producers must obtain consent to create a replica and informed consent to use it. The union describes use consent as generally required for each use, subject to limited exceptions. If the proposed use changes from the description given to the performer, the producer must seek consent for that change. The 2023 overview also describes consent for digital alteration beyond established and traditional post-production edits and fixes, and compensation in most covered replica cases.
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These protections are contract-specific. They should not be treated as a universal rule for every performer, employer, territory, or production; the applicable agreement and the facts of the engagement determine which terms apply.
How the 2026 agreement treats synthetic performers
The 2026 SAG-AFTRA TV/Theatrical Agreement is effective July 1, 2026, through June 30, 2030. Its synthetic-performer rules are separate from the rules governing a replica of a recognizable performer. Under SAG-AFTRA’s FAQ, a producer may not use a synthetic performer without first bargaining with the union.
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The agreement says producers do not intend to use a synthetic in a human role otherwise performed by a human unless the synthetic brings “significant additional value” to the motion picture. SAG-AFTRA’s FAQ says digital replication may be considered human performance when assessing that standard. The agreement is not a blanket ban on AI or VFX; it establishes categories and obligations for covered productions.
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What the available definitions do—and do not—tell viewers
The official materials explain the main contractual categories, participation distinctions, and consent principles, but they do not document an end-to-end replica workflow for a named film or television production. They also do not establish an industry-wide adoption rate. Viewers can distinguish a recognizable performer’s replica from a wholly synthetic person or a conventional VFX double at the level of definitions, but the label alone cannot reveal a production’s underlying tools or workflow.
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