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Gamescom Asia x Thailand Game Show will add four national pavilions in 2026: Indonesia, Japan, Malaysia and the United States. Announced on 15 October 2026, the expansion brings the show to exhibitors from a record 29 countries and regions, with 20 national pavilions representing 12 markets. The event runs 29 October–1 November at Bangkok’s Queen Sirikit National Convention Center.
Which countries are bringing pavilions in 2026?
The newly announced pavilions give developers, publishers, investors and visitors a formal meeting point with four major games markets. Each pavilion is backed by a government ministry, trade agency or diplomatic mission:
| Market | Organiser or sponsor | Professional value | Public-show timing |
|---|---|---|---|
| Indonesia | Indonesia’s Ministry of Creative Economy | Gateway to Indonesian studios, partners and public-sector representatives | 29 October–1 November; business access on 29–30 October |
| Japan | Japan External Trade Organization (JETRO) | Access to Japanese companies and international business contacts | 29 October–1 November; business access on 29–30 October |
| Malaysia | Malaysia Digital Economy Corporation | Connection with Malaysia’s digital-game ecosystem and prospective partners | 29 October–1 November; business access on 29–30 October |
| United States | U.S. Embassy Bangkok | A U.S. presence for cross-border industry and investment discussions | 29 October–1 November; business access on 29–30 October |
The announcement adds these pavilions to those already confirmed. The organiser has not published a separate exhibitor list or meeting schedule for each new pavilion, so the table describes their announced institutional role rather than promising specific companies or deals.
When and where is the show?
Gamescom Asia x Thailand Game Show 2026 takes place from Thursday 29 October through Sunday 1 November 2026 at the Queen Sirikit National Convention Center in Bangkok.
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Business days
The business area operates on 29 and 30 October and is restricted to games-industry professionals and media. Its programme includes a conference with more than 80 speakers from 27 countries, pitch and reverse-pitch competitions, and the Invest Circle and VIP XPerience programmes sponsored by Xsolla.
Consumer days
The entertainment area continues through 1 November for the public. Visitors can expect game demonstrations, live stages, esports challenges, influencer meet-and-greets, a cosplay competition and an indie area. Ticket sales are confirmed by the official event site; entry conditions and ticket categories should be checked there before travelling.
What the pavilion expansion means for the industry
National pavilions are designed to concentrate a market’s companies and support organisations so that international visitors can identify partners quickly. The organiser presents the 2026 expansion as a bridge between Western studios and Southeast Asian markets.
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Felix Falk, managing director at game – the German Game Industry Association, said national pavilions receive backing when there is a clear business case. He described the Bangkok event as a place where East meets West, a direct route for Asian developers seeking international partners and a front door for Western studios entering fast-growing Asian markets.
Kittipong Prucksa-aroon, president of the Thai Games Association, said the show brings Southeast Asia’s leading games markets together with major gaming nations at a scale that gives developers, publishers, investors and players a shared view of the region’s direction.
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Scale and programme highlights
The organiser says the 2026 show will feature exhibitors from 29 countries and regions and 20 national pavilions from 12 markets. Those figures describe the full event, not only the four pavilions announced in October.
A July 2026 event announcement described more than 35,000 square metres of space across four entertainment halls, a 20% increase in total event space compared with the previous edition, and a business area with booths from 19 countries and regions. It also listed the Thailand Game Talent Showcase, a pitch competition, Invest Circle and a VIP Mixer.
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- 6.2” LCD screen.
- Three play modes: TV, tabletop, and handheld
- Local co-op, online, and local wireless multiplayer
- Detachable Joy-Con controllers
Entertainment programme examples
The July announcement named showcases and activities involving Synnex, 4Divinity, Bandai Namco Entertainment, CAPCOM, FC Online, Goddess of Victory: NIKKE, GRYPHLINE, Nintendo, Razer Game Services, SEGA, The Pokémon Company, AMD and SANDISK. It also highlighted stage programming, esports, creator appearances, cosplay and indie games.
Evidence of demand from the 2025 edition
The 2026 announcement reports that the 2025 edition drew 206,159 attendees from 95 countries, including 5,590 business visitors from 81 countries. It also reports more than THB 1.22 billion in business negotiations. These are organiser-reported results from 2025, not a forecast or guaranteed outcome for 2026.
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Who should attend which part?
Developers and publishers
Plan for the 29–30 October business area if you need publisher meetings, investment conversations, pitching opportunities or regional partners. The national pavilions provide a practical way to start those conversations, while the conference and reverse-pitch sessions add structured networking.
Investors and service providers
Invest Circle, VIP XPerience and the business booths are the most relevant parts of the programme. Bring a concise project deck and clear information about your market, funding needs or publishing goals; the event’s professional format is built around scheduled and informal meetings.
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Attend the entertainment area for hands-on showcases, stages, esports, creator meet-and-greets, cosplay and indie games. Public programming continues through Sunday 1 November, unlike the restricted business area, which ends on 30 October.
What is confirmed—and what is not
- Confirmed: the four additional pavilion sponsors, the 29 October–1 November dates, the Bangkok venue, the business/consumer split and the headline attendance and business figures reported for 2025.
- Confirmed: ticket sales and exhibitor-space opportunities are available through the official event site.
- Not yet detailed in the announcement: the complete company roster inside each new pavilion, individual meeting schedules, ticket prices and the final day-by-day stage timetable.
For organisations deciding whether to exhibit, the relevant opportunity is the event’s exhibitor-space programme. For visitors, the practical next step is to verify ticket type, access rules and the final schedule before arriving at Queen Sirikit National Convention Center.
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