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Head-to-head · Content Management Systems

Xperience by Kentico vs Umbraco CMS

Updated Oct 2026
Both researched from official sources
7 checks side by side

Higher score Xperience by Kentico #4 in Content Management Systems 8.8/10 Pricing on request ✓ 0 of 6 features Visit Xperience

Umbraco CMS #8 in Content Management Systems 8.4/10 Free plan Free plan✓ 6 of 6 features Visit Umbraco

Xperience by Kentico leads on 0 checks, Umbraco CMS on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scoreXperience by Kentico · 8.8/10
Free planonly Umbraco CMS
Most featuresUmbraco CMS · 6 of 6

Xperience by Kentico scores higher on our rubric for content management systems: 8.8 against 8.4 out of 10; our editors rank them #4 and #8.

Xperience by Kentico is the better fit for marketing-led digital experience programs. Umbraco CMS is the better fit for teams needing managed commercial CMS options.

Xperience by Kentico fits best
Marketing-led digital experience programs
Umbraco CMS fits best
Teams needing managed commercial CMS options

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Side by side

Show only differences

Feature	Xperience by Kentico 8.8/10 Visit ↗	Umbraco CMS 8.4/10 Visit ↗
At a glance
Editor score	8.8	8.4
Ranking	#4 in Content Management Systems	#8 in Content Management Systems
Best for	Marketing-led digital experience programs	Teams needing managed commercial CMS options
Pricing model	Paid	Free plan + paid
Starting price	Pricing on request	€45/mo
Free plan	Not checked yet	✓ (best)
Free trial	—	—
Deployment	Cloud, Self-hosted	Cloud, Self-hosted
Platforms	Web	Web, Windows, macOS, Linux
Support	Email, Live chat, Tickets, Docs · 24/7	Community, Docs
Integrations	6,000+ integrations	8 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Xperience by Kentico 0/6 · Umbraco CMS 6/6
Editorial workflows	Not checked yet	✓ (best)
Custom user roles	Not checked yet	✓ (best)
Multilingual content	Not checked yet	✓ (best)
SEO tools	Not checked yet	✓ (best)
Media library	Not checked yet	✓ (best)
Custom content types	Not checked yet	✓ (best)
Specs
Platform type	Not checked yet	Hybrid
Our review
Pros	Combines content, personalization, journeys, automation, assets, campaigns, and commerce Supports hybrid-headless delivery through GraphQL APIs and templates Connects with major CRM, search, commerce, workflow, and experimentation tools	Free open-source core with self-hosting and headless delivery Structured content, workflows, versioning, and multilingual permissions Extensible .NET architecture with APIs, webhooks, and add-ons
Cons	Contact-sales pricing makes direct budget comparisons harder Its broad scope may exceed the needs of teams seeking a focused CMS .NET and ASP.NET Core extensibility may not suit every development environment	Managed cloud pricing starts at €45 per month Advanced support and hosting features require higher tiers Enterprise support and usage terms are customized
Our verdict	Xperience by Kentico brings content management, digital assets, marketing automation, personalization, customer data, commerce, campaigns, and AI-assisted workflows into one digital experience platform. It is aimed at marketing and… Read the review →	Umbraco CMS is an open-source content management system built on Microsoft .NET. It suits organizations, agencies, developers, and enterprise teams managing structured, multilingual digital content across web and headless channels. Content… Read the review →

Xperience by KenticoContent Management Systems 8.8Pricing on request
U Umbraco CMSContent Management Systems 8.4Free plan

Compare the top tools in

Strengths and trade-offs

Xperience by Kentico — where it wins
- Combines content, personalization, journeys, automation, assets, campaigns, and commerce
- Supports hybrid-headless delivery through GraphQL APIs and templates
- Connects with major CRM, search, commerce, workflow, and experimentation tools
Where it doesn't
- Contact-sales pricing makes direct budget comparisons harder
- Its broad scope may exceed the needs of teams seeking a focused CMS
- .NET and ASP.NET Core extensibility may not suit every development environment
Umbraco CMS — where it wins
- Free open-source core with self-hosting and headless delivery
- Structured content, workflows, versioning, and multilingual permissions
- Extensible .NET architecture with APIs, webhooks, and add-ons
Where it doesn't
- Managed cloud pricing starts at €45 per month
- Advanced support and hosting features require higher tiers
- Enterprise support and usage terms are customized

Xperience by Kentico8.8/10 · Pricing on request
A broad digital experience suite for marketing-led teams that need content and journey tools together.
Visit Xperience Full verdict →
Umbraco CMS8.4/10 · Free plan
A flexible CMS with a free core and managed cloud plans for growing teams.
Visit Umbraco Full verdict →

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated 7 Oct 2026 · How we research and update