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Head-to-head · Real Estate Marketplace Software

WREX vs IMOBRIA

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score WREX #1 in Real Estate Marketplace Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 3 of 5 features Visit WREX
IMOBRIA #3 in Real Estate Marketplace Software 9.1/10 Pricing on request ✓ 5 of 5 features Visit IMOBRIA

WREX leads on 0 checks, IMOBRIA on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWREX · 9.4/10
  • Free planonly WREX
  • Free trialonly WREX
  • Most featuresIMOBRIA · 5 of 5

WREX scores higher on our rubric for real estate marketplace software: 9.4 against 9.1 out of 10; our editors rank them #1 and #3.

WREX is the better fit for small agencies wanting affordable marketplace tools. IMOBRIA is the better fit for marketplaces needing global syndication and integrations.

  • WREX fits best

    Small agencies wanting affordable marketplace tools

  • IMOBRIA fits best

    Marketplaces needing global syndication and integrations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature WREX 9.4/10 Visit ↗ IMOBRIA 9.1/10 Visit ↗
At a glance
Editor score 9.4 9.1
Ranking #1 in Real Estate Marketplace Software #3 in Real Estate Marketplace Software
Best for Small agencies wanting affordable marketplace tools Marketplaces needing global syndication and integrations
Pricing model Free plan + paid Paid
Starting price $19.99/user/mo Pricing on request
Free plan ✓ (best) Not checked yet
Free trial 14 days —
Deployment Cloud, Mobile Cloud
Platforms Web Web
Support Email, Phone · 24/7 Email
Compliance GDPR GDPR
Integrations 18 integrations 7 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features WREX 3/5 · IMOBRIA 5/5
Lead routing ✓ ✓
Listing syndication ✓ ✓
Listing import Not checked yet ✓ (best)
Custom domain Not checked yet ✓ (best)
Payment collection ✓ ✓
Specs
Listing limit 1 Not checked yet
Agent seats 1 Not checked yet
Our review
Pros
  • Free plan includes AI matching, search, messaging, and reporting
  • Individual plan adds CRM, lead management, referrals, and sales tracking
  • Business and Enterprise tiers support automation, APIs, and white-label branding
  • Advanced search includes maps, polygon drawing, commute filters, and alerts
  • Syndicates listings to Rightmove, Zillow, Idealista, and other portals
  • Supports white-label branding, multilingual content, currencies, and regional formats
Cons
  • Free tier is limited to one listing and one seat
  • Platform access is limited to the web
  • Enterprise is a bespoke tier rather than a fixed-price plan
  • Contact-sales pricing makes direct value comparison more difficult
  • Its wide feature set may require implementation planning across teams and workflows
  • Managed delivery is less suited to buyers seeking open-source ownership
Our verdict

WREX is a web-based real estate marketplace and SaaS platform for buyers, sellers, agents, brokers, agencies, and larger businesses. It combines global property listings and search with AI matching, instant messaging, referrals, lead…

Read the review →

IMOBRIA is a managed, white-label real estate marketplace platform for agencies, brokerages, developers, investment firms, franchises, and property portals. It combines branded property publishing with advanced search, lead management, CRM…

Read the review →
  1. WREXReal Estate Marketplace Software 9.4Free plan · 14-day trial
  2. IMOBRIAReal Estate Marketplace Software 9.1Pricing on request

Strengths and trade-offs

  • WREX — where it wins

    • Free plan includes AI matching, search, messaging, and reporting
    • Individual plan adds CRM, lead management, referrals, and sales tracking
    • Business and Enterprise tiers support automation, APIs, and white-label branding

    Where it doesn't

    • Free tier is limited to one listing and one seat
    • Platform access is limited to the web
    • Enterprise is a bespoke tier rather than a fixed-price plan

  • IMOBRIA — where it wins

    • Advanced search includes maps, polygon drawing, commute filters, and alerts
    • Syndicates listings to Rightmove, Zillow, Idealista, and other portals
    • Supports white-label branding, multilingual content, currencies, and regional formats

    Where it doesn't

    • Contact-sales pricing makes direct value comparison more difficult
    • Its wide feature set may require implementation planning across teams and workflows
    • Managed delivery is less suited to buyers seeking open-source ownership
  • WREX9.4/10 · Free plan · 14-day trial

    An affordable web marketplace with AI matching, CRM, referrals, and agency automation.

    Visit WREXFull verdict →
  • IMOBRIA9.1/10 · Pricing on request

    A broad, integration-ready white-label marketplace for organizations buying through sales.

    Visit IMOBRIAFull verdict →

More comparisons

All real estate marketplace software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update