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Head-to-head · Fitness Website Builders

Wix Fitness Website Builder vs Appy Pie Fitness Website Builder

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Wix Fitness Website Builder #1 in Fitness Website Builders 9.3/10 Free plan Free plan✓ 6 of 6 features Visit Wix
Appy Pie Fitness Website Builder #2 in Fitness Website Builders 9.1/10 Free plan Free plan✓ 6 of 6 features Visit Appy Pie

Wix Fitness Website Builder leads on 0 checks, Appy Pie Fitness Website Builder on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWix Fitness Website Builder · 9.3/10
  • Free planboth

Wix Fitness Website Builder scores higher on our rubric for fitness website builders: 9.3 against 9.1 out of 10; our editors rank them #1 and #2.

On platform transaction fee, Wix Fitness Website Builder gives you Processor where Appy Pie Fitness Website Builder offers None.

Wix Fitness Website Builder is the better fit for established gyms wanting broad website features. Appy Pie Fitness Website Builder is the better fit for all-in-one fitness websites on a budget.

  • Wix Fitness Website Builder fits best

    Established gyms wanting broad website features

  • Appy Pie Fitness Website Builder fits best

    All-in-one fitness websites on a budget

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Wix Fitness Website Builder 9.3/10 Visit ↗ Appy Pie Fitness Website Builder 9.1/10 Visit ↗
At a glance
Editor score 9.3 9.1
Ranking #1 in Fitness Website Builders #2 in Fitness Website Builders
Best for Established gyms wanting broad website features All-in-one fitness websites on a budget
Pricing model Free plan + paid Free plan + paid
Starting price Free plan Free plan
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Live chat, Phone, Docs · 24/7 Email, Live chat, Phone
Compliance SOC 2, ISO 27001, GDPR, PCI DSS SOC 2, ISO 27001, GDPR
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Wix Fitness Website Builder 6/6 · Appy Pie Fitness Website Builder 6/6
Class booking ✓ ✓
Membership sales ✓ ✓
Online enrollment ✓ ✓
Online payments ✓ ✓
Member portal ✓ ✓
On-demand content ✓ ✓
Specs
Platform transaction fee Processor None
Our review
Pros
  • Combines fitness templates with AI and drag-and-drop design
  • Supports bookings, memberships, payments and online enrollment
  • Adds member areas, courses and live or on-demand workouts
  • Covers bookings, memberships, payments, portals and on-demand content
  • AI can generate a fitness website from a natural-language brief
  • Supports Stripe, PayPal, lead forms and sales funnels
Cons
  • Paid plan prices vary by location
  • Advanced business features require higher-tier plans
  • Available as a web platform only
  • The free plan publishes on an Appy Pie subdomain
  • Free-plan features include only a basic class schedule
  • Available on the web rather than as a broader multi-platform builder
Our verdict

Wix Fitness Website Builder is designed for gyms, studios, personal trainers and other fitness businesses that need more than a basic brochure site. Fitness templates and AI website creation support the initial build, while the…

Read the review →

Appy Pie Fitness Website Builder is designed for gyms, personal trainers, yoga and Pilates studios, CrossFit boxes, nutrition coaches and online fitness businesses. It combines website creation with class schedules, online booking,…

Read the review →
  1. Wix Fitness Website BuilderFitness Website Builders 9.3Free plan
  2. Appy Pie Fitness Website BuilderFitness Website Builders 9.1Free plan

Strengths and trade-offs

  • Wix Fitness Website Builder — where it wins

    • Combines fitness templates with AI and drag-and-drop design
    • Supports bookings, memberships, payments and online enrollment
    • Adds member areas, courses and live or on-demand workouts

    Where it doesn't

    • Paid plan prices vary by location
    • Advanced business features require higher-tier plans
    • Available as a web platform only

  • Appy Pie Fitness Website Builder — where it wins

    • Covers bookings, memberships, payments, portals and on-demand content
    • AI can generate a fitness website from a natural-language brief
    • Supports Stripe, PayPal, lead forms and sales funnels

    Where it doesn't

    • The free plan publishes on an Appy Pie subdomain
    • Free-plan features include only a basic class schedule
    • Available on the web rather than as a broader multi-platform builder
  • Wix Fitness Website Builder9.3/10 · Free plan

    A broad fitness website builder for gyms that need bookings, sales and member content.

    Visit WixFull verdict →
  • Appy Pie Fitness Website Builder9.1/10 · Free plan

    An affordable all-in-one fitness website builder with bookings, memberships and member portals.

    Visit Appy PieFull verdict →

More comparisons

All fitness website builders comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update