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Head-to-head · Email Marketing Analytics Software

Wicked Reports vs Listrak

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Wicked Reports #6 in Email Marketing Analytics Software 8.3/10 Paid ✓ 0 of 4 features Visit Wicked Reports
Listrak #7 in Email Marketing Analytics Software 8.2/10 Pricing on request ✓ 0 of 4 features Visit Listrak

Wicked Reports leads on 0 checks, Listrak on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWicked Reports · 8.3/10

Wicked Reports scores higher on our rubric for email marketing analytics software: 8.3 against 8.2 out of 10; our editors rank them #6 and #7.

Wicked Reports is the better fit for established teams needing advanced attribution. Listrak is the better fit for retail brands managing cross-channel engagement.

  • Wicked Reports fits best

    Established teams needing advanced attribution

  • Listrak fits best

    Retail brands managing cross-channel engagement

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Side by side

Feature Wicked Reports 8.3/10 Visit ↗ Listrak 8.2/10 Visit ↗
At a glance
Editor score 8.3 8.2
Ranking #6 in Email Marketing Analytics Software #7 in Email Marketing Analytics Software
Best for Established teams needing advanced attribution Retail brands managing cross-channel engagement
Pricing model Paid Paid
Starting price $499/mo Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Phone, Tickets Email, Live chat, Phone, Tickets, Docs · 24/7
Compliance GDPR GDPR
Integrations 13 integrations 10 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Wicked Reports 0/4 · Listrak 0/4
Revenue tracking Not checked yet Not checked yet
Ecommerce tracking Not checked yet Not checked yet
Campaign comparison Not checked yet Not checked yet
Optimization insights Not checked yet Not checked yet
Specs
Historical data Not checked yet Not checked yet
Connected platforms Not checked yet Not checked yet
Attribution models Not checked yet Not checked yet
Our review
Pros
  • Configurable first-click, last-click, U-shaped, and linear attribution models
  • Order-level revenue, cohort, and customer lifetime value reporting
  • Broad integrations plus offline conversions, APIs, and warehouse exports
  • Cross-channel reporting, conversion tracking, and split testing
  • Predictive segmentation and AI-powered product recommendations
  • Visual journeys with branching logic and real-time event triggers
Cons
  • Starts at $499 per month with no free plan
  • Broader marketing attribution rather than an email-specific analytics tool
  • Limited data retention may constrain long-term historical analysis
  • Pricing requires contacting an account manager or sales representative
  • Broader engagement suite may exceed narrow email analytics needs
  • Platform access is listed for web and API rather than desktop apps
Our verdict

Wicked Reports is a first-party, click-based marketing attribution platform for eCommerce brands, subscription businesses, agencies, and paid-media operators. It connects advertising, CRM, shopping-cart, payment, and customer data to…

Read the review →

Listrak is an enterprise marketing platform for retailers and ecommerce brands that need coordinated engagement across email, SMS/MMS/RCS, push, web, and social audiences. It combines unified customer profiles and identity resolution with…

Read the review →
  1. Wicked ReportsEmail Marketing Analytics Software 8.3Paid
  2. ListrakEmail Marketing Analytics Software 8.2Pricing on request

Strengths and trade-offs

  • Wicked Reports — where it wins

    • Configurable first-click, last-click, U-shaped, and linear attribution models
    • Order-level revenue, cohort, and customer lifetime value reporting
    • Broad integrations plus offline conversions, APIs, and warehouse exports

    Where it doesn't

    • Starts at $499 per month with no free plan
    • Broader marketing attribution rather than an email-specific analytics tool
    • Limited data retention may constrain long-term historical analysis

  • Listrak — where it wins

    • Cross-channel reporting, conversion tracking, and split testing
    • Predictive segmentation and AI-powered product recommendations
    • Visual journeys with branching logic and real-time event triggers

    Where it doesn't

    • Pricing requires contacting an account manager or sales representative
    • Broader engagement suite may exceed narrow email analytics needs
    • Platform access is listed for web and API rather than desktop apps

More comparisons

All email marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update