Head-to-head · Affiliate Marketing Software
UpPromote vs GoAffPro
UpPromote leads on 0 checks, GoAffPro on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreUpPromote · 7.5/10
- Free planboth
- Free trialboth
UpPromote scores higher on our rubric for affiliate marketing software: 7.5 against 5.4 out of 10; our editors rank them #18 and #39.
On attribution models, GoAffPro gives you Custom where UpPromote offers Last_click.
UpPromote is the better fit for shopify merchants starting partner programs. GoAffPro is the better fit for small merchants wanting a free affiliate platform.
- UpPromote fits best
Shopify merchants starting partner programs
- GoAffPro fits best
Small merchants wanting a free affiliate platform
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Side by side
| Feature | UpPromote 7.5/10 Visit ↗ | GoAffPro 5.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.5 | 5.4 |
| Ranking | #18 in Affiliate Marketing Software | #39 in Affiliate Marketing Software |
| Best for | Shopify merchants starting partner programs | Small merchants wanting a free affiliate platform |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $299.90/yr | $49/mo |
| Free plan | ✓ | ✓ |
| Free trial | 14 days | 15 days |
| Free trial length | 14 days | 15 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Live chat, Docs · 24/7 | Email, Docs · 24/7 |
| Integrations | 13 integrations | 5 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features UpPromote 4/4 · GoAffPro 4/4 | ||
| Partner portal | ✓ | ✓ |
| Automated payouts | ✓ | ✓ |
| Fraud prevention | ✓ | ✓ |
| API access | ✓ | ✓ |
| Specs | ||
| Attribution models | Last_click | Custom |
| Cookie window | 3652 days | Not checked yet |
| Partner limit | Not checked yet | Not checked yet |
| Our review | ||
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| Our verdict | UpPromote is web and API software for Shopify merchants that want to create and manage partner, influencer, and referral campaigns. It supports commission rules, registration pages, marketplace recruitment, link and coupon tracking,… Read the review → |
GoAffPro is affiliate marketing software for ecommerce merchants and their partners. It supports referral-link and coupon-code tracking, commission management, partner portals, analytics, multi-level commission structures, and payouts.… Read the review → |
Strengths and trade-offs
UpPromote — where it wins
- Free plan includes tracking, analytics, and fraud detection
- Marketplace and registration pages support partner recruitment
- Automated PayPal and store-credit payout workflows
Where it doesn't
- Paid plans charge performance fees on successful referral sales
- Growth has limited referral reviews per month
- Enterprise features are reserved for the highest-priced tier
GoAffPro — where it wins
- Free Hobby plan supports unlimited partners, sales, and revenue
- Tracks referral links, coupon codes, commissions, and conversions
- Includes PayPal payouts, fraud tools, analytics, and API access
Where it doesn't
- Advanced branding and integrations start on the $49 monthly Premium plan
- Automations and custom compensation plans require the Business plan
- Enterprise features are listed without a published plan price
- UpPromote7.5/10 · Free plan · 14-day trial
A Shopify-focused tool for launching, tracking, and paying partner campaigns.
Visit UpPromoteFull verdict → - GoAffPro5.4/10 · Free plan · 15-day trial
A free entry point with tracking, partner portals, payouts, and paid-tier expansion.
Visit GoAffProFull verdict →
All affiliate marketing software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update