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Head-to-head · Affiliate Marketing Software

UpPromote vs AffiliateWP

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score UpPromote #18 in Affiliate Marketing Software 7.5/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit UpPromote
AffiliateWP #45 in Affiliate Marketing Software 5.4/10 Paid ✓ 4 of 4 features Visit AffiliateWP

UpPromote leads on 1 check, AffiliateWP on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreUpPromote · 7.5/10
  • Free planonly UpPromote
  • Free trialonly UpPromote

UpPromote scores higher on our rubric for affiliate marketing software: 7.5 against 5.4 out of 10; our editors rank them #18 and #45.

UpPromote offers free plan; AffiliateWP doesn't.

UpPromote is the better fit for shopify merchants starting partner programs. AffiliateWP is the better fit for wordPress businesses needing advanced commission rules.

  • UpPromote fits best

    Shopify merchants starting partner programs

  • AffiliateWP fits best

    WordPress businesses needing advanced commission rules

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature UpPromote 7.5/10 Visit ↗ AffiliateWP 5.4/10 Visit ↗
At a glance
Editor score 7.5 5.4
Ranking #18 in Affiliate Marketing Software #45 in Affiliate Marketing Software
Best for Shopify merchants starting partner programs WordPress businesses needing advanced commission rules
Pricing model Free plan + paid Paid
Starting price $299.90/yr $299/site/yr
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud Self-hosted
Platforms Web Web
Support Email, Live chat, Docs · 24/7 Tickets, Docs
Integrations 13 integrations 33+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market
Features UpPromote 4/4 · AffiliateWP 4/4
Partner portal ✓ ✓
Automated payouts ✓ ✓
Fraud prevention ✓ ✓
API access ✓ ✓
Specs
Attribution models Last_click Last_click
Cookie window 3652 days Not checked yet
Partner limit Not checked yet Not checked yet
Our review
Pros
  • Free plan includes tracking, analytics, and fraud detection
  • Marketplace and registration pages support partner recruitment
  • Automated PayPal and store-credit payout workflows
  • Supports one-time, recurring, tiered, lifetime, and personalized commissions
  • Includes reporting, fraud controls, portals, and automatic payouts
  • Connects with WooCommerce, memberships, forms, and learning platforms
Cons
  • Paid plans charge performance fees on successful referral sales
  • Growth has limited referral reviews per month
  • Enterprise features are reserved for the highest-priced tier
  • Requires a self-hosted WordPress site
  • Starts at $299 per year with no free plan
  • No standard trial; includes a 14-day money-back guarantee
Our verdict

UpPromote is web and API software for Shopify merchants that want to create and manage partner, influencer, and referral campaigns. It supports commission rules, registration pages, marketplace recruitment, link and coupon tracking,…

Read the review →

AffiliateWP is a self-hosted WordPress plugin for businesses, store owners, bloggers, and developers running referral operations. It tracks referral links, coupons, landing pages, and sales across supported WordPress integrations, while…

Read the review →
  1. UpPromoteAffiliate Marketing Software 7.5Free plan · 14-day trial
  2. AffiliateWPAffiliate Marketing Software 5.4Paid

Strengths and trade-offs

  • UpPromote — where it wins

    • Free plan includes tracking, analytics, and fraud detection
    • Marketplace and registration pages support partner recruitment
    • Automated PayPal and store-credit payout workflows

    Where it doesn't

    • Paid plans charge performance fees on successful referral sales
    • Growth has limited referral reviews per month
    • Enterprise features are reserved for the highest-priced tier

  • AffiliateWP — where it wins

    • Supports one-time, recurring, tiered, lifetime, and personalized commissions
    • Includes reporting, fraud controls, portals, and automatic payouts
    • Connects with WooCommerce, memberships, forms, and learning platforms

    Where it doesn't

    • Requires a self-hosted WordPress site
    • Starts at $299 per year with no free plan
    • No standard trial; includes a 14-day money-back guarantee

All affiliate marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update