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Head-to-head · TikTok Marketing Software

Upfluence vs Modash

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Upfluence #6 in TikTok Marketing Software 8.7/10 Pricing on request ✓ 0 of 5 features Visit Upfluence
Modash #7 in TikTok Marketing Software 8.6/10 14-day trial Free trial✓ 0 of 5 features Visit Modash

Upfluence leads on 0 checks, Modash on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreUpfluence · 8.7/10
  • Free trialonly Modash

Upfluence scores higher on our rubric for tiktok marketing software: 8.7 against 8.6 out of 10; our editors rank them #6 and #7.

Upfluence is the better fit for commerce-oriented creator programs. Modash is the better fit for large-scale influencer analytics.

  • Upfluence fits best

    Commerce-oriented creator programs

  • Modash fits best

    Large-scale influencer analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Upfluence 8.7/10 Visit ↗ Modash 8.6/10 Visit ↗
At a glance
Editor score 8.7 8.6
Ranking #6 in TikTok Marketing Software #7 in TikTok Marketing Software
Best for Commerce-oriented creator programs Large-scale influencer analytics
Pricing model Paid Paid
Starting price — $2,388/yr
Free plan Not checked yet —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Docs Live chat, Email, Docs · 24/7
Compliance SOC 2, 2FA ISO 27001, GDPR
Integrations 13 integrations 3 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Upfluence 0/5 · Modash 0/5
Ad campaign management Not checked yet Not checked yet
Analytics reporting Not checked yet Not checked yet
Content calendar Not checked yet Not checked yet
Trend research Not checked yet Not checked yet
Influencer campaigns Not checked yet Not checked yet
Specs
Team seats Not checked yet 2 seats
Our review
Pros
  • Search, outreach, workflows, affiliates, gifting, analytics, and payments in one platform
  • Extensive ecommerce, marketing, CRM, and payment integrations
  • Creator payments include KYC, tax-document, and multi-currency workflows
  • 380-million-profile creator database across Instagram, TikTok, and YouTube
  • Campaign dashboards cover reach, engagement, views, EMV, CPM, ROAS, and sales
  • Creator CRM, outreach, payments, and Shopify sales attribution in one platform
Cons
  • Pricing is custom-quoted rather than published by tier
  • Cloud deployment and documentation-led support may not suit every team
  • Advanced security controls are tied to the Autopilot plan
  • Monthly pricing starts at $299, with no free plan
  • Core workflows are delivered through a web-based cloud platform
  • Advanced enterprise capabilities require the annual Enterprise plan
Our verdict

Upfluence is a cloud platform for brands, agencies, and ecommerce teams running creator programs. It combines creator discovery based on audience, content, and performance data with outreach, campaign workflows, relationship management,…

Read the review →

Modash is a web-based influencer marketing platform for brands and ecommerce teams running creator programs across Instagram, TikTok, and YouTube. Its 380-million-profile database supports searches by demographics, engagement, location,…

Read the review →
  1. UpfluenceTikTok Marketing Software 8.7Pricing on request
  2. ModashTikTok Marketing Software 8.614-day trial

Strengths and trade-offs

  • Upfluence — where it wins

    • Search, outreach, workflows, affiliates, gifting, analytics, and payments in one platform
    • Extensive ecommerce, marketing, CRM, and payment integrations
    • Creator payments include KYC, tax-document, and multi-currency workflows

    Where it doesn't

    • Pricing is custom-quoted rather than published by tier
    • Cloud deployment and documentation-led support may not suit every team
    • Advanced security controls are tied to the Autopilot plan

  • Modash — where it wins

    • 380-million-profile creator database across Instagram, TikTok, and YouTube
    • Campaign dashboards cover reach, engagement, views, EMV, CPM, ROAS, and sales
    • Creator CRM, outreach, payments, and Shopify sales attribution in one platform

    Where it doesn't

    • Monthly pricing starts at $299, with no free plan
    • Core workflows are delivered through a web-based cloud platform
    • Advanced enterprise capabilities require the annual Enterprise plan
  • Upfluence8.7/10 · Pricing on request

    A broad creator-program platform for ecommerce teams that need workflows through payouts.

    Visit UpfluenceFull verdict →
  • Modash8.6/10 · 14-day trial

    Large-scale creator discovery, campaign analytics, outreach, payments, and Shopify attribution.

    Visit ModashFull verdict →

More comparisons

All TikTok marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update