Head-to-head · AI Video Search Tools
Twelve Labs vs Deepgrip
Twelve Labs leads on 2 checks, Deepgrip on 0, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreTwelve Labs · 9.4/10
- Free planonly Twelve Labs
- Free trialonly Deepgrip
Twelve Labs scores higher on our rubric for ai video search tools: 9.4 against 8.0 out of 10; our editors rank them #1 and #10.
Twelve Labs offers free plan; Deepgrip doesn't. Twelve Labs leads on indexed video hours: 10000 hours versus 200 hours.
Twelve Labs is the better fit for developers needing scalable video search APIs. Deepgrip is the better fit for large archives needing cited video intelligence.
- Twelve Labs fits best
Developers needing scalable video search APIs
- Deepgrip fits best
Large archives needing cited video intelligence
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Side by side
| Feature | Twelve Labs 9.4/10 Visit ↗ | Deepgrip 8.0/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 8.0 |
| Ranking | #1 in AI Video Search Tools | #10 in AI Video Search Tools |
| Best for | Developers needing scalable video search APIs | Large archives needing cited video intelligence |
| Pricing model | Free plan + paid | Paid |
| Starting price | $0.09/unit/mo | $399/mo |
| Free plan | ✓ (best) | — |
| Free trial | — | 7 days |
| Deployment | Self-hosted | Cloud, Self-hosted |
| Support | Community, Docs | Email, Docs |
| Compliance | SOC 2 | SSO/SAML |
| Integrations | 18 integrations | 8 integrations |
| Built for | Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Twelve Labs 4/4 · Deepgrip 4/4 | ||
| Visual search | ✓ | ✓ |
| Audio search | ✓ | ✓ |
| Multimodal search | ✓ | ✓ |
| API access | ✓ | ✓ |
| Specs | ||
| Indexed video hours | 10000 hours (best) | 200 hours |
| Our review | ||
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| Our verdict | Twelve Labs is a video intelligence platform for organizations working with video at scale. It is designed for developers building search, analysis, and retrieval workflows across media, sports, advertising, government, security, and other… Read the review → |
Deepgrip is an AI video intelligence platform for organizations managing large video archives. It ingests content from NAS and cloud storage, transcribes audio, identifies speakers, and indexes video for natural-language search. Media… Read the review → |
Strengths and trade-offs
Twelve Labs — where it wins
- Searches visual, audio, and spoken-word content
- Supports REST APIs plus Python and Node.js SDKs
- Indexes up to 10,000 hours on Developer pricing
Where it doesn't
- API-only access may not suit nontechnical teams
- Developer usage has separate indexing, infrastructure, and query charges
- Free access is limited to 10 indexed hours and 600 usage minutes
Deepgrip — where it wins
- Timestamped semantic search with citation-backed answers
- Clips, recaps, highlight reels, and knowledge-graph extraction
- API access, storage ingestion, and self-hosted deployment
Where it doesn't
- Starts at $399 per month with no free plan
- Advanced features require the $1,199-per-month Pro plan
- Enterprise capabilities require a custom plan
- Twelve Labs9.4/10 · Free plan
A developer-focused API for multimodal video search, analysis, and embeddings.
Visit Twelve LabsFull verdict → - Deepgrip8.0/10 · 7-day trial
Deepgrip brings cited semantic search and AI analysis to large video archives.
Visit DeepgripFull verdict →
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All AI video search tools comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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