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Head-to-head · AI Video Search Tools

Twelve Labs vs Deepgrip

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Twelve Labs #1 in AI Video Search Tools 9.4/10 Free plan Free plan✓ 4 of 4 features Visit Twelve Labs
Deepgrip #10 in AI Video Search Tools 8.0/10 7-day trial Free trial✓ 4 of 4 features Visit Deepgrip

Twelve Labs leads on 2 checks, Deepgrip on 0, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTwelve Labs · 9.4/10
  • Free planonly Twelve Labs
  • Free trialonly Deepgrip

Twelve Labs scores higher on our rubric for ai video search tools: 9.4 against 8.0 out of 10; our editors rank them #1 and #10.

Twelve Labs offers free plan; Deepgrip doesn't. Twelve Labs leads on indexed video hours: 10000 hours versus 200 hours.

Twelve Labs is the better fit for developers needing scalable video search APIs. Deepgrip is the better fit for large archives needing cited video intelligence.

  • Twelve Labs fits best

    Developers needing scalable video search APIs

  • Deepgrip fits best

    Large archives needing cited video intelligence

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Twelve Labs 9.4/10 Visit ↗ Deepgrip 8.0/10 Visit ↗
At a glance
Editor score 9.4 8.0
Ranking #1 in AI Video Search Tools #10 in AI Video Search Tools
Best for Developers needing scalable video search APIs Large archives needing cited video intelligence
Pricing model Free plan + paid Paid
Starting price $0.09/unit/mo $399/mo
Free plan ✓ (best) —
Free trial — 7 days
Deployment Self-hosted Cloud, Self-hosted
Support Community, Docs Email, Docs
Compliance SOC 2 SSO/SAML
Integrations 18 integrations 8 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Twelve Labs 4/4 · Deepgrip 4/4
Visual search ✓ ✓
Audio search ✓ ✓
Multimodal search ✓ ✓
API access ✓ ✓
Specs
Indexed video hours 10000 hours (best) 200 hours
Our review
Pros
  • Searches visual, audio, and spoken-word content
  • Supports REST APIs plus Python and Node.js SDKs
  • Indexes up to 10,000 hours on Developer pricing
  • Timestamped semantic search with citation-backed answers
  • Clips, recaps, highlight reels, and knowledge-graph extraction
  • API access, storage ingestion, and self-hosted deployment
Cons
  • API-only access may not suit nontechnical teams
  • Developer usage has separate indexing, infrastructure, and query charges
  • Free access is limited to 10 indexed hours and 600 usage minutes
  • Starts at $399 per month with no free plan
  • Advanced features require the $1,199-per-month Pro plan
  • Enterprise capabilities require a custom plan
Our verdict

Twelve Labs is a video intelligence platform for organizations working with video at scale. It is designed for developers building search, analysis, and retrieval workflows across media, sports, advertising, government, security, and other…

Read the review →

Deepgrip is an AI video intelligence platform for organizations managing large video archives. It ingests content from NAS and cloud storage, transcribes audio, identifies speakers, and indexes video for natural-language search. Media…

Read the review →
  1. Twelve LabsAI Video Search Tools 9.4Free plan
  2. DeepgripAI Video Search Tools 8.07-day trial

Strengths and trade-offs

  • Twelve Labs — where it wins

    • Searches visual, audio, and spoken-word content
    • Supports REST APIs plus Python and Node.js SDKs
    • Indexes up to 10,000 hours on Developer pricing

    Where it doesn't

    • API-only access may not suit nontechnical teams
    • Developer usage has separate indexing, infrastructure, and query charges
    • Free access is limited to 10 indexed hours and 600 usage minutes
  • Deepgrip — where it wins

    • Timestamped semantic search with citation-backed answers
    • Clips, recaps, highlight reels, and knowledge-graph extraction
    • API access, storage ingestion, and self-hosted deployment

    Where it doesn't

    • Starts at $399 per month with no free plan
    • Advanced features require the $1,199-per-month Pro plan
    • Enterprise capabilities require a custom plan

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update