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Head-to-head · Social Media Hashtag Tracking Software

TrackMyHashtag vs Media Watcher

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side

TrackMyHashtag leads on 0 checks, Media Watcher on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTrackMyHashtag · 8.7/10

TrackMyHashtag scores higher on our rubric for social media hashtag tracking software: 8.7 against 8.5 out of 10; our editors rank them #6 and #8.

TrackMyHashtag is the better fit for deep historical X hashtag analysis. Media Watcher is the better fit for enterprise hashtag and media monitoring.

  • TrackMyHashtag fits best

    Deep historical X hashtag analysis

  • Media Watcher fits best

    Enterprise hashtag and media monitoring

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Side by side

Feature TrackMyHashtag 8.7/10 Visit ↗ Media Watcher 8.5/10 Visit ↗
At a glance
Editor score 8.7 8.5
Ranking #6 in Social Media Hashtag Tracking Software #8 in Social Media Hashtag Tracking Software
Best for Deep historical X hashtag analysis Enterprise hashtag and media monitoring
Pricing model Paid Paid
Starting price $149.99/unit usage-based $230/mo
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat Email, Docs
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features TrackMyHashtag 3/3 · Media Watcher 3/3
Hashtag discovery ✓ ✓
Campaign tracking ✓ ✓
Competitor tracking ✓ ✓
Specs
Networks supported 1 networks Not checked yet
Tracked hashtags Not checked yet Not checked yet
Historical data Unlimited Not checked yet
Data export Csv Not checked yet
Our review
Pros
  • Historical X data extending back to 2006
  • Campaign reach, impression, and engagement analytics
  • CSV, Excel, JSON, and PDF reporting options
  • Tracks campaign, brand, product, and competitor hashtags
  • Combines sentiment, volume, alerts, discovery, and reporting
  • Offers REST API access plus Slack and Microsoft Teams integrations
Cons
  • Tracks one social network: X
  • No free plan is available
  • Standard pricing is a one-time $149.99 payment
  • Starts at $230 per month with annual billing
  • Advanced capabilities require higher-priced plans
  • Enterprise features begin at $1,000 per month
Our verdict

TrackMyHashtag analyzes hashtags, keywords, mentions, accounts, and campaigns on X, formerly Twitter. It is designed for marketers, researchers, and organizations that need to measure topic or campaign reach, impressions, engagement,…

Read the review →

Media Watcher is a media intelligence and social listening platform for brands, PR teams, marketers, agencies, and enterprises. Its real-time hashtag tracker covers campaign, brand, product, and competitor hashtags across social media and…

Read the review →
  1. TrackMyHashtagSocial Media Hashtag Tracking Software 8.7Paid
  2. Media WatcherSocial Media Hashtag Tracking Software 8.5Paid

Strengths and trade-offs

  • TrackMyHashtag — where it wins

    • Historical X data extending back to 2006
    • Campaign reach, impression, and engagement analytics
    • CSV, Excel, JSON, and PDF reporting options

    Where it doesn't

    • Tracks one social network: X
    • No free plan is available
    • Standard pricing is a one-time $149.99 payment
  • Media Watcher — where it wins

    • Tracks campaign, brand, product, and competitor hashtags
    • Combines sentiment, volume, alerts, discovery, and reporting
    • Offers REST API access plus Slack and Microsoft Teams integrations

    Where it doesn't

    • Starts at $230 per month with annual billing
    • Advanced capabilities require higher-priced plans
    • Enterprise features begin at $1,000 per month

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update